北语18秋《英语商务通论》作业4（参考资料）

admin

【奥鹏】[北京语言大学]18秋《英语商务通论》作业4
试卷总分:100    得分:100
第1题,Who will buy securities?
A、speculators for quick gains
B、investors for long term return
C、those who are a combination of speculators for quick gains and
investors for long term return
D、those who have a lot of money
,B,C


第2题,Retailers include___.
A、department stores
B、hypermarkets
C、specialty stores
D、vending machines
,B,C,D


第3题,The most common channels of distribution are___.
A、wholesalers
B、retailers
C、agent
D、brokers
,B,C,D


第4题,The intangible attributes of a product are refered to as___ .
A、price
B、reputation of the maker
C、the after-sale service
D、the machine itself
,B,C


第5题,Sole proprietorships concentrate in ___.
A、restaurants
B、street corner grocery stores
C、florists
D、beauty saloons
,B,C,D


第6题,___ are the major modes of transportation for merchandise
A、rail
B、truck
C、pipeline
D、water
,B,C,D


第7题,Currency is mainly made up of___.
A、paper money
B、metal coins
C、fine
D、credit card
,B


第8题,There are two types of advertising___.
A、product advertising
B、institutional advertising
C、indoor advertising
D、outdoor advertising
,B


第9题,the appraisers may use one or a combination of the following methods:
A、rating scale
B、employee comparison
C、freeform essay
D、critical-event essay
,B,C,D


第10题,The hierarchy of human needs has___.
A、physiological needs
B、security needs
C、social needs
D、self-actualization needs
,B,C,D


第11题,The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.
A、错误
B、正确



第12题,A copyright is a name, word or a symbol that has been registered by the owner for identifying its product line.
A、错误
B、正确



第13题,The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .
A、错误
B、正确



第14题,According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A、错误
B、正确



第15题,To form a corporation, at least two incorporators are needed.
A、错误
B、正确



第16题,For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often.
A、错误
B、正确



第17题,Compared with other types of stores, general stores offer wider selections and specialist help to customers.
A、错误
B、正确



第18题,Speculators will buy a stock or a bond for long-term investment.
A、错误
B、正确



第19题,Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A、错误
B、正确



第20题,Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers.
A、错误
B、正确