|
【北京语言大学】19秋《英语商务通论》作业_4
试卷总分:100 得分:100
第1题,In each partnership, however, there must be at least ___ general partner(s).
A、one
B、two
C、three
D、four
正确资料:
第2题,___is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations.
A、Controlling
B、Leading
C、Organizing
D、Planning
正确资料:
第3题,Sales volume or market share is the major concern for ___.
A、profit-oriented objectives
B、sales-oriented objectives
C、follow-the-leader objectives
D、quality-oriented objectives<br/> <br/><br/>
正确资料:
第4题,___are typically found in businesses such as law firms, accounting firms, and dental clinics which provide professional services in specialized areas. Insurance firms.
A、Partnerships
B、sole proprietorship
C、corporation
D、franchising
正确资料:
第5题,Dividing a market into segments according to customers' needs, wants and interest is called ___.<br/>
A、channels of distribution
B、market segmentation
C、the marketing mix
D、uniform specifications
正确资料:
第6题,___ refers to laws created by decree of government agencies and therefore is also called administrative law.
A、common law
B、statutory law
C、regulatory law
D、special law
正确资料:
第7题,A ___ is a business enterprise with both foreign and local investment.
A、joint venture
B、completely foreign-owned enterprise
C、branch office
D、sole proprietorship
正确资料:
第8题,___is written by the appraiser in the form of an essay about his or her general impressions of the employees.
A、rating scale
B、employee comparison
C、freeform essay
D、critical-event essay
正确资料:
第9题,Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as ___.
A、general partners
B、 limited partners
C、 long partners
D、unlimited partners
正确资料:
第10题,The combination of the promotional tools is called___.
A、the promotion mix
B、the double-edge sword
C、 the marketing mix
D、the white elephant
正确资料:
第11题,Franchising is a licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former's product, service or method in return for a royalty from the latter.
√、对
×、错
正确资料:√
第12题,M-1 includes the most liquid (spendable) forms of money: currency, demand deposits, and other “checkable” deposits. <br/>
√、对
×、错
正确资料:√
第13题,Authority and responsibility must match, because authority with no responsibility attached often leads to abuses; on the other hand, no one should be held responsible for something over which he or she has no authority.
√、对
×、错
正确资料:√
第14题,The disadvantages of on-the-job method include additional costs of such classrooms and the lack of realism which is important for certain types of jobs(e.g. air stewardess, salesperson).<br/>
√、对
×、错
正确资料:×
第15题,A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.”
√、对
×、错
正确资料:×
第16题,For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often.
√、对
×、错
正确资料:√
第17题,Departmentalization is a process in job design whereby a firm's overall job is broken down into smaller parts.
√、对
×、错
正确资料:×
第18题,Self-actualization needs include the need for status and recognition, as well as the need for self-respect.
√、对
×、错
正确资料:×
第19题,A franchising is a business owned and controlled by one person.
√、对
×、错
正确资料:×
第20题,A negotiable instrument is any form of business paper used in place of cash to facilitate business transactions.
√、对
×、错
正确资料:√
|
|