23年春北京语言大学《英语商务通论》作业2

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资料来源：谋学网（www.mouxue.com）英语商务通论-[北京语言大学]《英语商务通论》作业2
试卷总分:100    得分:100
第1题,ThemajorformsofNTBare
A、quotas
B、voluntary export quotas
C、foreign exchange control
D、state monopoly
正确资料:


第2题,Themostcommonchannelsofdistributionare
A、wholesalers
B、retailers
C、agent
D、brokers
正确资料:


第3题,Toolsthatarecommonlyusedforpromotionare
A、dvertising
B、sales promotion
C、personal selling
D、public relations
正确资料:


第4题,Whenidentifyingmarketsegmentsmarketerslookatsomevariablesthemostcommonbeing
A、Geographic
B、Demographic
C、Psychographic
D、Product-use
正确资料:


资料来源：谋学网（www.mouxue.com）,BeingasoleproprietordoesnotmeanyouarefreefromproblemsTherearesomeofthedisadvantagesas
A、unlimited liability
B、limited access to capital
C、limited managerial expertise
D、easy keep operational and financial secrecy
正确资料:


第6题,Inorderforadocumenttobeanegotiableinstrumentitmustcontainseveralcharacteristics
A、it must be in writing and signed by the maker ordrawer
B、it must contain an unconditional promise or order to pay a specific sun of money
C、payment must be made on demand or at a definite future date
D、it must be payable to order or to bearer
正确资料:


第7题,Consumerproductscanbefurtherclassifiedinto
A、convenience goods
B、shopping goods
C、specialty goods
D、industrial goods
正确资料:


第8题,FrederickHerzbergandhisassociatesputforwardatheorycalledthetwofactortheoryincluding
A、hygienic factors
B、motivating factors
C、security factors
D、social factors
正确资料:


第9题,Accordingtoitsattributespropertycanbeclassifiedinto
A、tangible real property
B、intangible personal property
C、intellectual property
D、material property
正确资料:,B,C


资料来源：谋学网（www.mouxue.com）,Therearetwotypesofadvertising
A、product advertising
B、institutional advertising
C、indoor advertising
D、outdoor advertising
正确资料:


第11题,Acheckisessentiallyanorderinstructingthebanktopayagivensuntoadesignatedpersonorfirm
A、错误
B、正确
正确资料:


资料来源：谋学网（www.mouxue.com）,Acompletelyforeignownedenterpriseisindependentindecisionmakingandcantakealltheprofitsitmakes
A、错误
B、正确
正确资料:


第13题,MultinationalcorporationsMNCsarethehighestformfororganizinginternationalbusiness
A、错误
B、正确
正确资料:


第14题,Welladministeredappraisalsareveryimportanttohumanresourcesdevelopmentbecausetheyprovidesystematicandregularfeedbacktoboththeemployerandtheemployeesabouthowwellthelatterperform
A、错误
B、正确
正确资料:


资料来源：谋学网（www.mouxue.com）,Moneyactsasaunitofaccountbecausewecanuseittomeasuretherelativevalueofgoodsandservices
A、错误
B、正确
正确资料:


第16题,Publicrelationsisatoolwithwhichafirmbuildsgoodwillamongthepublicandmaintainsapositiveimageofitself
A、错误
B、正确
正确资料:


第17题,Securitiesmarketscanbedividedintoprimaryandsecondarymarkets
A、错误
B、正确
正确资料:


第18题,Afirmshouldgiveitsnewemployeesproperorientationandhelpthemadapttothenewenvironment
A、错误
B、正确
正确资料:


第19题,Itisgenerallyagreedthatthefirstrevealingstudiesonhumanrelationsweremadebetween1932and1943attheHawthorneWorksPlantoftheWesternElectricCompany
A、错误
B、正确
正确资料:


资料来源：谋学网（www.mouxue.com）,Currentratioandquickratioaretwoofthemostcommonratiosusedtoanalyzeafirm'sshorttermorliquidityposition
A、错误
B、正确
正确资料:

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