[东北大学]23年9月考试《公管专业外语X》考核作业

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1 i9 ]/ y! o  ~   公管专业外语X    试 卷（作业考核 线上2）  B  卷

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& X4 Q  F8 Q0 N  P- J4 u9 D        得分                                                                               
Part 1 Tell whether the following statements are true (T) or false (F) （10分）
(1) A company can raise money by issuing stocks.
(2) People can always make money by investing in the stock market.
(3) Buying bonds is a better way to make big money.
(4) Dividends are paid to stockholders no matter whether the company gains or loses.
9 {# W1 s% C7 M- g! q* _" z% ^$ j(5) Securities only refer to bonds.
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- i9 p/ L! {: m7 q% h; u, tPart 2 Tell whether the following statements are true (T) or false (F) （10分）
(1) When people make international trips, they may experience cultural differences.
2 p4 t, e% ?5 h% _0 J(2) Businesspeople never suffer from jet lag.
(3) Japanese who live in Britain don’t like there because they find it a strange country.
(4) It is usual to kiss one’s cheeks the first time you meet an American colleague.
7 ~; o( g' h; P/ l) C% `& L(5) In Asian countries, it is rude to look people in the eyes.
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Part 3 Tell whether the following statements are true (T) or false (F) （10分）
(1) Wholesalers buy goods directly from retailers
(2) A retail outlet is the place where customers can purchase goods.
1 B% m! u  J! W% u6 T+ Z(3) Specialist retailer is a very large shop with many departments or sections.
(4) E-commerce refers to electronic shopping from companies’ websites.
8 g8 z" o$ T4 k# d9 F1 F(5) Barcodes cannot provide information about the price.

Part 4 Tell whether the following statements are true (T) or false (F) （10分）
(1) CEO stands for Chief Executive Office.
  `7 {" ~3 z8 {4 `$ H( C(2) Philips is the world’s biggest electronic company.
(3) Philips’ headquarters have moved to New York, US.
(4) “Let’s make things better” is Sony’s creed.
(5) Public relation can be shortened as PR.
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Part 5 Read the following passage and answer questions （15分）
, H# N% e/ I8 U, v* v* a; lName, shame and claim from late payers
The late payment of commercial debts bill will soon become law. When it does, small businesses which employ fewer than 50 people will have the right to charge a hefty rate of interest to the 1% of larger businesses that pay late.
* k) L7 G4 Z& z4 x! CUnless an existing contract states otherwise, invoices will have to be settled in 30 days, or the creditor will be able to charge interest at 8% over the Bank of England base rate. For habitually late payers, the penalties should act as a deterrent.
According to a survey by Grant Thornton, the speed of payment varies greatly from nation to nation. The Finns settle their invoices in 24 days, the Fanes in 35 days, the Swedes in 37, and the Germans in 38. In the UK creditors must wait almost a fortnight longer—the average payment period is 50 days. Still worse, a NatWest survey of small businesses found that one in 10 of them had 30% of their invoices unpaid after three months.
  `, P6 K8 D* aThe Bill sounds like a good idea, but the small business community have their doubts. “We are skeptical,” says a spokesman from the federation of Small Businesses. “Most people won’t impose interest, and on the continent, legislation hasn’t made much difference.” In fact, some European late payment legislation has failed. For example, in Italy the average payment wait is 84 days. The Federation aims to use the Bill to raise awareness about the effects of late payment. It will publish its first league table of worst payers, compiled by Dun & Bradstreet, in the autumn and believes this naming and shaming exercise will have more impact than the legislation.
/ w- F/ ]  q/ E5 ?6 G: fQuestions:
9 |' {/ s, u9 o" R3 Q) YWhat is the response from the small business community? （5分）
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" O& _: U  K, X7 s7 F  M; kWhat example does the spokesman use to support his opinion? （5分）


What’s the purpose of the new law? （5分）


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% h( ^% x5 ^* A7 N) [) k0 kPart 6 Read the following passage and answer questions （15分）
It’s true that we’ve been deeply affected by our competitor’s latest sales strategy. A new plan of action must be developed as soon as possible. Losses have been particularly high in every foreign country. We have lost main markets in Russia and Venezuela. Even in the home market we cannot compete. However, we are not going to give up. We are developing a new marketing plan which will help us regain some of our market share. The war will continue for some time yet, but we are confident that we can still win.
; ?$ u. V" }8 _Questions:
What have affected the company? （5分）

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What should be done immediately? （5分）

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: Q+ [: K7 m, f) o, |9 c" QHow are they planning to regain their market share? （5分）
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Part 7 Read the following passage and answer questions （15分）
Treat yourself to a euro deposit
5 l# @+ }) G2 x! u2 n1. If you want to send your money offshore, you need the best account available, with the flexibility to meet your investment goals. You need our No.1 Account. So why not give yourself a present—send your money offshore and let Jyske Bank help you take care of it.
4 b/ W" ?3 x7 s( p1 z, T! c# k* E9 S2. Benefits that can’t be beaten
Why do we say our accounts are more flexible? Well, for a start you’ll get an on-demand, interest-bearing account offered in more than 25 different currencies. Plus, you can switch between currencies free of charge to take full advantage of interest and exchange-rate benefits, regardless of the currency of your deposit. You can even have a VISA card.
3. No. 1—in more than one sense
The No.1 Account offers so many advantages that it is the only proper name for it. But we are also No.1 in other area. Our professional account managers are well-informed as to current market developments and would be pleased to draw up a proposal which matches your requirements.
, |* ^5 N4 P! f4. Personal, quality service
You can open an account in Gibraltar or Copenhagen and you’ll always receive a high level of friendly, personal service. That’s our promise. To receive the maximum benefit from the investment opportunities, we recommend a deposit of minimum ￡10,000.
% d: X( |9 u- }" q8 `2 O/ D) d5. Interested?
Don’t wait a minute longer to begin reaching your investment goals. Contact Jyske Bank today for further information about our No.1 account and other opportunities.
Questions:
What can Jyske Bank do? （5分）
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, `/ h- y) R7 q# m, W0 j3 p4 THow flexible is No.1 account？（5分）


Where can customers open an account? （5分）
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Part 8 Read the following interview and answer questions （15分）
Interviewer: I wonder of you could each give us a brief description of how the departments that you work for are organized and what different types of services they provide?
5 K. Y" ?2 M0 k% m) f+ V- Z2 MSpeaker 1: Of course, although it’s not easy to summarize such a big organization as ours without oversimplifying things a little. In my case I work in FAS, which stands for Financial Advisory Services and we provide financial advice to companies around the world. We might be asked, for example, to give advice to a company that is considering a merger or an acquisition. Or an organization might require our help with arranging the finance for some really large project like building a power station. Another aspect of FAS deals with what we call ‘Business Recovery and Restructuring’ and here we usually work with companies that have run into financial difficulties and which need to reorganize. Lastly FAS also includes Valuations, which, as its name suggests, involves valuing business for companies and investors to see exactly what they are worth.
Speaker 2: I work in MCS or Management Consulting Services and here we tend to concentrate on advising our clients about the performance side of their businesses. We do this in a variety of ways. We can help companies define their business strategy, which sets out the ways in which they intend to grow and develop the business. Sometimes we work more on the detailed day-to-day operations, looking at how to improve the ways in which a company runs its business. We also have specialists who review the clients’ information technology systems and suggest how they can be improved and, in some cases, even managing the department for them.
1 W* A: C6 q9 j# h( C  SQuestions:
What does FAS stand for? （5分）
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What type of services does FAS offer to its customers? （5分）

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3 d, o$ r! B- P. T" w" eHow can MCS help its customers? （5分）

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