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一、资料来源(谋学网www.mouxue.com)(共 20 道试题,共 40 分。)V 1. ()is the flow of intermediate goods and services from one business to another.2 }. P1 N) a; D) j, X, v t
A. EDI3 F" e3 W# R, o! A% M* X
B. the supply chain! U0 M) x: a# V0 p" B
C. EC7 L( H" P2 e+ C0 [: k) Z$ F
D. TPN
( F9 |# L! y! k: B! I' _ 满分:2 分
0 f9 ^5 u# K% c5 n9 c* M5 q$ Q/ x2. ()is the flow of intermediate goods and services from one business to another.
& g/ p8 H3 u. I1 RA. EDI
3 f1 @2 e" f. h+ J hB. the supply chain0 v8 O. S! y5 n
C. EC
+ {- k2 j! x) k+ S+ uD. TPN" S8 L b! @% J* p) N" p
满分:2 分( W) L x- j4 J2 y1 u* Q6 x
3. the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
) i; [. c! A( \. |+ lA. speed( T" V; {/ t" V; c
B. accuracy
5 R) |# Q' |3 d0 UC. security
, A' m8 W2 ~; \+ T* F$ OD. improved speed and accuracy
& f* @$ H7 J1 |" S1 ]0 l4 Z+ z 满分:2 分
6 w- f/ z q5 k% G5 Y5 j% W7 @4. ()is a point of entry to the web, usually a search engine that includes diversified content or services.- G( t$ J2 n* @8 |( |
A. portal3 y- c+ x$ O5 I
B. classifieds
5 w4 S1 e: `% E+ jC. paid placement
" e2 e6 I! m; R% w* ID. contextual advertising9 N& Z- P3 \2 _& x$ J0 {2 R" r
满分:2 分% h) o D1 C1 y
5. To B2B EC, the focus of vendors' competition has been turned from the()to service.
7 k7 J, Z3 C r) a/ mA. profit
: }9 g/ m2 H' ?5 ^B. products
4 d) {8 T6 n% R3 C" kC. low-cost
$ h& m' t4 n/ n7 h+ CD. efficiency
3 O' O1 _# q, K1 B9 j* b 满分:2 分- x% C/ _+ _, ^1 y
6. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()' B2 \) r/ a9 D: i* v, p7 \' P, c
A. effective inventory management5 K; C4 z+ X- s: s8 B+ o1 N( l6 }
B. effective internet browse
6 X0 w+ O& Z% u* r' m& vC. quality of products
; `% Q2 T2 _5 m7 f: t" O! m3 C) VD. personnel management
& s6 @; z6 z O0 y# D 满分:2 分
+ G$ P1 o- X; q7. E-commerce was first developed in the ()) Q: ~( b+ X5 k x* f
A. 1960s4 v' M2 c9 T3 G& i+ Q% x, k6 @
B. 1970s# s! X# p- P4 L
C. 1980s
/ F: |7 W) m" z& YD. 1990s! y: m; m* p5 r# \# k7 {+ C
满分:2 分
" O9 f8 x7 R6 t1 V: d8. one of the best mesurements for what sells well on the Internet is ()5 G& ~, ~2 {( L z$ T) M# c
A. common sense
5 Z/ l- I; B2 O4 v% {B. technology
* V% P' |5 W7 S* R. w- p. GC. quality
( y3 F6 y) l+ c$ J, G3 e* C6 A: j- r3 ~D. marketing
* ?5 a5 `6 \7 }. f% M* [: M. C 满分:2 分& c! q- E2 I& m f- C
9. ()involves holesalers and retailers of goods and services.1 H+ S8 x$ g1 U4 u. T4 x
A. utility model
7 u) K) s0 C8 E" q0 T/ Z6 G" d1 g/ l8 sB. auction model; ~! h S" V2 H0 {7 Q. u) Z4 I9 n
C. subscription model) f$ C! U: b- d0 d Y N$ j4 |
D. Merchant Model p e. B3 ^# b+ }4 {* V
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) A- x5 U/ W& f' T10. Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
0 e% `* ~( ?; i) h1 S! ~3 Z: bA. direct
/ m+ b" \8 O. _* K: f+ e4 YB. indirect
' f: j3 I& Y- [+ ?3 W, c9 ?7 AC. auction7 E+ Z; q- t" V e4 m
D. third party0 x- _ ^& O- Z& O% W' `
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+ o3 M' h8 o! R11. ERP's best values are improve the way of taking an order and ()( E! v @/ ~# k/ h# Q
A. adding it to the shopping chart
2 o& Y8 _4 F' }B. maintain relation with customer0 I; s: o0 b1 g+ X4 p7 z+ a
C. process the order into an invoice7 M' k$ r3 V- a
D. making enterprise relation policy
4 R" s+ u+ x+ r x 满分:2 分
# n1 v& n- y! K& m4 u! V3 ~% g12. The operation of the Web relies primarily on()as its means of information retrieval.
K& r* ~. S! c, y; o% u, o+ v) Y! VA. telnet$ G4 j$ }4 V6 \% `
B. hypertext
6 }; Z0 \0 U0 n/ i+ OC. image
! a+ ^6 B! V& z( `2 G4 }( H V( JD. home page
, `5 B- c" M2 w8 i# [4 R 满分:2 分
# c7 c% i4 i2 g: e) p& c# L13. ERP is ()
; I; m x% x7 [9 I7 s0 ]! hA. enterprise resource policy! _3 g0 K O' z: v% T3 R8 R
B. enterprise relation personnel4 B: J# H2 M6 N8 N7 E8 H s
C. enterprise resource planning software
% ?- c& E o! r! q x$ \- J) E \D. enterprise relation policy! t$ D1 S$ K# y, r6 s4 T7 d' v
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14. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()
y* z5 ?8 m$ x" zA. password* X6 {; @6 m+ A& ~' m
B. system/ Y$ L& X( j" B' @! A I0 f! ^
C. patent( s+ S9 l) b& U( H) V. U
D. strategy& S% J2 L7 L1 T+ y! k/ q7 q
满分:2 分# i2 p0 \3 d* {# q# P P& K
15. business models have taken on greater importance recently as a form of intellectural property that can be protected with a (): d9 |$ W3 Q1 G4 p1 M6 ]
A. password
' f/ z2 w9 }" e3 w/ ^( L1 FB. system% F, ^0 ~, ~4 g/ ~3 J- Z9 u+ f
C. patent5 t2 \5 A) }) c: O
D. strategy2 n [' w9 I- j8 e; |
满分:2 分& B) ~8 h) ?2 z" P6 c: i
16. ()is a method to verify the buyer’s identity before payment is authorized..
- v) y+ m6 `, S* Q, |' |. dA. password& r( o( q" w' i# K1 Z3 o
B. Authentication9 O, s( k. i4 A3 W
C. profile
& H I# }1 x# y6 KD. identity
# X! e/ d0 `# R7 R$ G4 T 满分:2 分" g3 f. C2 x/ m1 z! B" a# I
17. TPN refers to()
0 E' f1 H7 U# H: @9 B* L7 w7 WA. Trading Process Network Post
' N& W6 U% U& i/ {6 R0 W. M, JB. Trading Price Network Post9 k) F& D. j8 U4 D
C. Trading Price Net Position
1 D- n+ ?1 g( V5 q& ~' fD. Trading Process Nigation Post
+ p% C/ w3 p( M, m 满分:2 分8 K. r4 s( R) r% m' |( z
18. ()is a network of networks that is contained within a company or enterprise.6 d3 S" b7 M# W9 C$ p
A. extranet' _9 {( A, |- e$ U
B. intranet2 ^1 U2 c; ^: M4 c, E5 i
C. portal
! H# V# _6 M' ]' T0 R$ HD. HTTP) s% k- T( D+ v
满分:2 分
9 |) ]" I8 i! z# A( ~1 M* c4 h19. To B2B EC, the focus of vendors' competition has been turned from the products to ().
( y, b P0 k- K# fA. profit2 o1 J, k2 h# u C) ?
B. service& }" x/ j' B: [4 C9 t
C. low-cost7 K- r8 l$ M- V
D. efficiency
6 }8 U1 ^8 | Y: W1 D% K8 \0 y 满分:2 分
$ r/ |& X( ]6 ?) m3 p& n; A9 C20. Manufacturer model is also called ()
( l9 \ K* Q6 @) r* V- [A. a direct model4 N! o" W2 `3 h
B. e-tailer# s6 x$ S. B' u0 m6 y( M- J" X
C. catalog merchant, m8 {8 h2 l4 E' m
D. Bit vendor
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二、资料来源(谋学网www.mouxue.com)(共 5 道试题,共 10 分。)V 1. In merchant model,sales may be made based on ()0 K$ G8 {9 u C& \! S8 A* n
A. ilist prices
; o" d4 k1 ? l9 lB. auction0 H! @# A6 A& M* s! V. X
C. brokerage2 u( @, A6 U# e, s; x8 s9 Z; R4 W
D. community donation$ Z) y. `: V4 f
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2. Industries affect by M-commerce()% v8 I2 a/ e$ s, s8 @
A. financial services0 K7 B9 D4 k1 ~& z/ t( {6 l+ T
B. telecommunicaitons3 g, }# h$ W& W; x1 S9 E
C. retail5 W i. @. ?- {+ ^" P5 N0 C+ I
D. information services" w3 ^2 Z: o- P' t. ~
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3. In general, the major benefits of B2B are()" q5 ~0 W! \# |$ F: r/ G4 p
A. reduce administrative costs
+ e' y9 f0 k8 \B. lower earch costs and time for buyers
* w2 Y+ m% w8 f) T6 r3 l8 xC. decrease productivity of employees
( Q* A4 p# m3 v: [D. reduce inventory levels# ~( ~" B' i4 q/ ]- @
满分:2 分1 B+ ]" b# n% K2 E
4. ERP's best values are()9 b$ @3 f4 ]1 L8 s! n
A. improve the way of taking an order
. e5 s( G' H! dB. process the order into an invoice
8 p4 E( b! |: e) {7 y7 z5 MC. handle the up-front selling process
9 l4 o* L/ t% AD. update the software" r4 X0 ^8 P! W$ z3 S5 V
满分:2 分# j$ X; J3 |! B1 Y! L% A2 f
5. the Amazon.com business model combines()$ {3 u4 u2 z$ ] ?5 U+ G0 ~
A. direct marketing
7 Z% c* [' j* E1 _B. the intermediary role5 t- E4 B4 `+ t: X4 S
C. virtual community: t5 ?. P C/ t7 x( n
D. content provider; K. b% A* I7 [
满分:2 分 ) y/ Y1 q% i+ }
三、资料来源(谋学网www.mouxue.com)(共 25 道试题,共 50 分。)V 1. E-Commerce is doing business through electronic media.
9 W& k2 n( w' X/ z: RA. 错误. E! x6 H4 \4 ^9 I. `8 H
B. 正确
/ R# a6 O2 Q/ f' Z 满分:2 分
H) e8 V, H6 P! E' c* W0 H7 a, `2. lite EDI will significantly reduce the costs of the companies in threi business.4 `) m9 Q4 @' Q* j
A. 错误
5 E* Z% q: K2 e) P0 zB. 正确
) ]+ [& O: i; Y8 x8 Y# U 满分:2 分
9 H4 \, j: \& Q% ]8 }3. The viability of the community model is based on user's professional knowledge.0 B0 g( X7 T0 h; } _
A. 错误/ G3 a% S' i% P: Z. J+ @
B. 正确" s. `7 ~, Y0 ^( z! L9 m- b; X
满分:2 分+ v2 \% S" c7 ^& ~8 p9 R r
4. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
m& X7 P) O' ~( h2 {3 m) vA. 错误
8 v3 q. |" T1 \ A+ bB. 正确. |* S) Y$ X" ]& f$ e3 g
满分:2 分
/ t& S2 J1 U4 D2 c7 D5. Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.7 V- p( w8 i* B" ]
A. 错误9 N$ h0 F+ i7 N$ p! L* U8 l3 r
B. 正确
5 y M1 G3 T: X) C1 E$ \: Y, D- R 满分:2 分" n7 Y* p4 @/ ^. f
6. GPRS can not charge the user per data bit of information sent and received.9 I& ^6 U; j+ S- `3 W/ o
A. 错误# @2 D1 H5 R, g0 [4 f' ^
B. 正确% Z. k( O j: ]# g- d. `
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7. From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections. X s5 |3 W3 F3 k4 `, U$ \7 Y1 l$ H
A. 错误
, x: g5 h9 [3 s: VB. 正确5 i+ w$ D! v0 ] m5 _5 U
满分:2 分
4 s2 b, q+ {# Z2 f+ T6 o, r+ q- i3 G8. incentive market provides suggestion for customers for making purchases from associated retailers.2 X$ y3 w% {# x. P. }& V
A. 错误
; ^2 F7 A' m3 d2 T5 Y4 r8 ]B. 正确/ i+ s6 d v. W) L; P8 ]' `3 U+ E3 c
满分:2 分
+ ]$ s: Q7 Y4 Q9. Two levels of network policy directly influence the sales, installation and use of a firewall system.
/ v0 `6 F* z3 H. X# J8 A6 }3 YA. 错误; g! \! \9 l' k
B. 正确5 d7 O6 n& c( m0 I! r
满分:2 分7 N2 C3 u" `. D% l, s/ Z
10. The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
( \8 d1 d+ x3 f( I3 {! }1 fA. 错误9 y, `0 N* p; D/ D; ]
B. 正确+ g7 g7 j4 k H: L2 i5 Z
满分:2 分
+ Z. j1 e J# n! C11. In global Internet marketing, marketers can take other countries and their populations for granted without restraint
c) M7 f. B) c* q* |. ^7 MA. 错误5 N. N6 @( K4 h4 K0 _+ w B. K
B. 正确
# p- n$ s3 u9 I/ h# q 满分:2 分
& [* i. n) @' d9 S" S" ]2 C2 r; V12. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
2 w' P9 u: D5 W! H' I3 i6 L. t WA. 错误
7 Q) T1 n5 m4 Y) M2 c1 o4 iB. 正确
9 X+ n' ?1 X/ d 满分:2 分% ` R- O/ q- ~
13. A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment.' e# s& I1 b7 K: U) ^
A. 错误
6 d. q/ E, C: ^B. 正确
- k I! ~! q4 E; U" u, r) C; Q- S 满分:2 分
! d1 B) P. } {% ~ L14. GPRS can not charge the user per data bit of information sent and received.; g. E8 V" i6 S! Y" k# V8 T
A. 错误
" l$ Y; d/ c$ w; D2 P6 j8 c9 ]4 HB. 正确
8 V2 U" ~0 x2 ^" ` Q 满分:2 分) W! Z: Z7 ]( q3 x: g
15. it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
) i: D" t2 J+ KA. 错误, p" a0 p" g5 t4 X
B. 正确
+ z4 {# R+ t/ D+ }' ?/ ?6 h0 b 满分:2 分
7 o; o4 {1 W7 U; W/ l5 I16. detailed and accurate sales data can help to increase stock level and operating cost.8 T( ]- q- u: t$ }
A. 错误7 ~( P5 Q- Q: A' M) Q# \' q
B. 正确
3 @" \# [$ c- p& f' z1 R' g; z 满分:2 分* L3 C# b+ N+ N, g/ J& A$ q$ K3 m; i8 h
17. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
$ E& q2 W: K7 j' K2 l) m+ H DA. 错误
* d' U4 s# F5 ~B. 正确
! U$ m7 c% f) \& J0 U# }5 p 满分:2 分3 m2 G2 i0 Y1 a& I9 I
18. The main purpose of an intranet is to share company information and computing resources with business partners.6 M1 @# ~8 E2 {% c& z( g! m
A. 错误* h% Z2 {3 w3 [
B. 正确# r, l6 H. z: f) k/ ^9 Z8 N
满分:2 分
- ?+ n7 v$ v8 h19. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is more common.2 s' h6 Z: E7 B- O; K/ {
A. 错误# e; S5 r" `; I/ }: P0 @: j# R$ z
B. 正确
" Y) x. u! K1 R6 C4 F 满分:2 分 B" e0 f9 B; s' H+ g
20. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
7 d p9 T3 I7 P( O% EA. 错误& X" ]* t( Q2 B Z. s; g$ ?; z
B. 正确) M- E1 w3 p0 F. C8 z4 a, n$ X c
满分:2 分; p' a2 r/ w' e- _2 _/ x w
21. ERP is often referred to as front-office software.' u7 P. G! Z9 o8 c
A. 错误5 m& P6 E3 E, f: m% }
B. 正确
. l/ J0 J9 g: Q- \+ o) I 满分:2 分
9 u4 j, O/ ]# \22. WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
; c8 r8 ]2 E: D) m! H$ L+ RA. 错误
/ H7 C7 j! c$ _! i9 sB. 正确! ?; F5 t" h8 ]! ?# l3 c# J& j# r
满分:2 分- `/ t& S! p6 {. C" A+ K- ]# {
23. The viability of the community model is based on user's professional knowledge.; }0 m9 S- [0 P; }/ `# q8 a% y0 @
A. 错误
: @( W9 R$ b2 W; ?* [: b1 p/ h& H1 J$ W3 OB. 正确
* z8 T8 M- B$ L2 U5 |, f6 @ 满分:2 分/ z U1 i- g# u2 U5 i% O3 }& ~
24. When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.0 E& Z" q# N; ^& l' d
A. 错误% n6 v8 G2 J- u1 j
B. 正确
/ A7 l- H! R7 W8 { l' o: s 满分:2 分/ L" p" \; Q3 `& b
25. B2B electonic commerce implies that the buyers are individual consumers.* m* K: M$ S; M, f, B
A. 错误
1 f# ^# H( W. IB. 正确
! k$ G1 w x1 `! I. O 满分:2 分 9 K8 F# s' M& N. h7 W; n
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