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一、资料来源（谋学网www.mouxue.com）（共 20 道试题，共 40 分。）V 1. ()is the flow of intermediate goods and services from one business to another.
5 V# {: g: v8 g. [7 OA. EDI
( D( B/ R6 |0 u# z+ O" J5 zB. the supply chain/ ?' \- b- t) a8 R# y% o2 Z* ~
C. EC6 ^' m, N, h& y. c! n
D. TPN9 e+ Z z6 j- d+ t$ B! E
满分：2 分
! D C" Q" d3 L) ~/ ^2. ()is the flow of intermediate goods and services from one business to another.$ m+ I! X+ D4 O3 _6 z# ?+ ?, o
A. EDI# e' L5 u- `6 P
B. the supply chain
0 F0 {. l! n ~C. EC: j$ H p- y- S5 R) k) z
D. TPN8 F! n" P8 P) h2 p
满分：2 分
* v. t: o1 G2 w8 J3. the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
[4 ?5 l" k q E7 f$ ~+ s6 |! \A. speed
- W" T3 c( W8 A! ~, f& nB. accuracy8 _ c0 D4 q3 L" K$ Q. V
C. security
5 b; Z) o. }5 t5 P# J, ?, E5 ZD. improved speed and accuracy
+ t9 J) U% p1 N: R+ m 满分：2 分
+ @0 F/ I3 q& M4. ()is a point of entry to the web, usually a search engine that includes diversified content or services.
& { M0 }. F) gA. portal4 J6 A2 Q5 U) ~+ e
B. classifieds
! h. n) ?5 Z$ M7 KC. paid placement- z. M; B- \- V- `& G
D. contextual advertising# a, ?. n7 Q' Y6 u( q6 p1 \* F
满分：2 分7 ?. q5 M* U0 j/ z9 P. q
5. To B2B EC, the focus of vendors' competition has been turned from the()to service.
* [8 m$ Y1 i0 L! a2 dA. profit
! v) ^& k5 @% P6 z4 [B. products
) n X2 j# G2 }8 RC. low-cost" X+ {7 \" T9 |- S1 f
D. efficiency
" f! {- {) C; n 满分：2 分
y4 F( @# O( P5 }# d6. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()- K# [( B6 [: m
A. effective inventory management! K* o: }/ K8 ]! P* J, N5 _& K
B. effective internet browse2 Q6 L8 X5 ~# _9 G$ h1 E
C. quality of products# ~3 S3 t, B9 e0 h$ `
D. personnel management% c% |: }1 e: [' U- a- O
满分：2 分; F h- V; X) F( b& L |- N
7. E-commerce was first developed in the ()0 f w3 ^* W+ N3 ` p. {& c
A. 1960s
8 p- I8 _, d+ i+ Z# CB. 1970s
( a% |# N3 \( H2 e2 n: y3 n$ B9 iC. 1980s3 W8 \/ Y5 i6 L
D. 1990s: S7 c6 c6 O8 ^0 `- @, j. \
满分：2 分
+ p: Z6 k O8 x, e8. one of the best mesurements for what sells well on the Internet is ()" Q, V6 O4 G9 s* O$ ^- z+ A B
A. common sense
7 b2 C' [8 U8 H) I) dB. technology+ B1 \3 `% q' ]- |
C. quality. u2 Z. j0 U: x1 e1 X& p, r. c: Q
D. marketing
u4 n9 R2 _1 Z* E2 D0 f 满分：2 分
; g" T4 F5 H6 |/ x9. ()involves holesalers and retailers of goods and services.6 q! e7 Y' G: c; ?" s( Z, P
A. utility model
, Z8 Y) G2 c1 D! N6 a% @B. auction model
9 V4 E' [* ^- i5 AC. subscription model* Y* L9 l! Z* O0 R+ D
D. Merchant Model0 x2 `& ]! S0 o! C4 m# \
满分：2 分- u" _* d6 s! N2 {/ z8 i; h9 |( x
10. Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
: Y6 B. [4 N0 W S9 R# MA. direct8 ]; \6 q% k! {; s; i5 L( w' E
B. indirect* z3 t9 T# } V$ D! H6 n
C. auction9 e7 u- U% o0 T6 _
D. third party8 y2 T3 m f9 q( v: j y3 r
满分：2 分
2 w. t1 j& u0 A/ a8 D11. ERP's best values are improve the way of taking an order and ()1 J6 {# d- h# @5 b0 L) u
A. adding it to the shopping chart5 F7 c) F i0 _3 N9 M+ P
B. maintain relation with customer; K1 ~) |* @' n2 w+ \, ~
C. process the order into an invoice
+ b5 r* S# [7 kD. making enterprise relation policy- g$ s4 T: m; j* t; w0 J) h
满分：2 分
* l% F( t7 J+ K/ w6 o12. The operation of the Web relies primarily on()as its means of information retrieval.
0 _4 }3 M$ F0 qA. telnet
' r( H' R0 j9 o7 n- `/ zB. hypertext
9 q$ q0 `: E, H* P* J d8 G( `" NC. image3 @3 t) M- A1 {8 w
D. home page; {8 T9 E; Y- T& a3 j4 f1 k N
满分：2 分
% d: t* ]% |. O4 u13. ERP is ()+ |; W, t& T- h Q2 V% x+ P. a
A. enterprise resource policy H4 F% h8 Y( c
B. enterprise relation personnel
: [0 E9 N; I1 e% l% fC. enterprise resource planning software e% r" N i. s! i7 H) g4 q6 O! A
D. enterprise relation policy
: G: a0 [* m/ J/ n! _, e 满分：2 分5 _5 d3 ]" D! f: Q6 h$ U
14. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()5 t! j! Q x! ^6 P5 f. n
A. password
; S7 A" p4 c2 X% _B. system2 g7 @# W- k2 l5 \; \: |' d: r- L4 G1 z
C. patent
" s! m0 G7 N2 @3 {0 m/ gD. strategy' m) P' L0 q7 c! j! N6 h
满分：2 分2 C( @) ?+ u6 N
15. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()
7 i' t* \9 ^$ R$ a$ u: @. \, M) ZA. password
4 ^8 x8 m5 o0 ` A$ Z# h; `" rB. system; U b# I3 H7 [1 g# u+ m
C. patent5 Z! S3 j5 E! z8 b1 [" ?
D. strategy
8 _. J1 d0 h7 H/ u9 `) B) G. M1 Q 满分：2 分' E/ a5 Y) ~$ U& O- E% F
16. ()is a method to verify the buyer’s identity before payment is authorized..
( O5 U3 ?9 k9 U( e; F8 rA. password
( N5 J5 {; |$ @$ Z- |! @B. Authentication
/ ^$ e6 y. a; Q; [( ~- xC. profile
) d, K7 Q E5 K N5 bD. identity- d n5 U; R7 p
满分：2 分
. }: H+ J4 }, `( h) c9 ^9 ~17. TPN refers to()4 C' `5 [2 N1 E& I, ?5 U( F. s& l
A. Trading Process Network Post
# t, y- Y$ e8 h) p9 s' `4 `. t& _" }B. Trading Price Network Post
- ]2 a4 \( h/ s9 U+ C% X$ FC. Trading Price Net Position
9 S$ X1 c3 e; O0 O+ ^7 G" yD. Trading Process Nigation Post, ^8 F* @% s" U# \
满分：2 分
5 V# i& K1 D- P- }18. ()is a network of networks that is contained within a company or enterprise.* H- O! a- f6 B. p5 g5 U
A. extranet
% E2 e2 @4 b& k+ }+ j. d5 D4 C$ XB. intranet
9 n4 t+ _9 O6 o% [" sC. portal; D" V( E0 V9 G/ V, X2 I$ q
D. HTTP, ~% l. h7 M7 K9 y' V/ o( x
满分：2 分
3 p4 Z: U2 r0 k19. To B2B EC, the focus of vendors' competition has been turned from the products to ().
) K8 v4 M& P! w' F9 T% F3 |4 _A. profit
t, Z3 i+ u( X% z0 s$ yB. service
5 Z! S. u2 _# q# ?! H; CC. low-cost* U, S- _9 @1 b5 E
D. efficiency9 q, T: f1 R# f: T& Y9 ]8 I' |
满分：2 分" m, l2 X8 Z# _* S3 {" N9 O
20. Manufacturer model is also called ()) n/ P' g: w- a- T) Y
A. a direct model- |" D* e" B/ t' i: ^
B. e-tailer
6 H) m$ }& f, T. u% g Y/ tC. catalog merchant
3 c" R0 w8 _7 u6 ]7 O! q" sD. Bit vendor* }4 g5 d6 ?7 H
满分：2 分 3 c! i( x9 s0 h6 F+ N; G' D
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二、资料来源（谋学网www.mouxue.com）（共 5 道试题，共 10 分。）V 1. In merchant model,sales may be made based on ()
( |* q7 n* Q5 H* Z6 S+ g Q+ ]A. ilist prices
" l: e' C9 @( c7 @7 _B. auction
2 [& m! `# p1 u9 _4 X8 n" n% SC. brokerage1 V/ D( U! Y$ | E% Z2 @; P' t
D. community donation
^% m8 g4 ~3 x T* V 满分：2 分( ?% g! V# e# l6 P
2. Industries affect by M-commerce()
. v4 E0 F Y+ z$ X$ ^3 s9 tA. financial services
2 `/ a* V( N0 A2 v2 JB. telecommunicaitons
8 ], ^7 c; p6 [! m7 oC. retail
4 H$ d) E- S) K& o; E% u) c' CD. information services
% |5 A! \+ y( A* Q4 R" ? 满分：2 分
7 @! O2 d* Y" _4 `4 M3 N% B3. In general, the major benefits of B2B are()
6 O c7 ]8 I; P9 C2 H) x& L6 QA. reduce administrative costs# I# V4 v2 z% c9 j2 A
B. lower earch costs and time for buyers
/ Q& m$ |$ q# {2 v+ `0 R4 {C. decrease productivity of employees
( I. [4 Z7 V9 T7 g Q+ R5 ~+ BD. reduce inventory levels
1 f, }3 X/ I) Q9 o+ Y& p/ z 满分：2 分- O8 r4 I3 ~7 l" f8 J
4. ERP's best values are()
# r) u$ m# T$ D: J& z1 qA. improve the way of taking an order
4 \8 v1 ~/ v2 ^B. process the order into an invoice) \# C" b+ @6 K9 v. u$ R
C. handle the up-front selling process( ^, E. Z+ M3 M r& j+ w
D. update the software- h x3 x! E5 x
满分：2 分6 Y( S4 a2 a5 U6 A) A. c
5. the Amazon.com business model combines()
0 |4 M# l* `4 B6 H+ Z( c; L zA. direct marketing9 u8 A! t# ^0 r. [ k% T: r
B. the intermediary role
7 g$ m' B7 g& LC. virtual community
+ a6 s# ~% x# `" H6 |/ r3 I9 H7 ]D. content provider
) m4 l# q: o/ _: b: Z- }7 i% ` 满分：2 分
! f5 F/ n/ [9 F0 F三、资料来源（谋学网www.mouxue.com）（共 25 道试题，共 50 分。）V 1. E-Commerce is doing business through electronic media.
% l# E. j" [/ A) ?* _A. 错误& e. D1 O) ?! S! C
B. 正确
% Y" a+ x: p, w4 q7 I9 m; `; R 满分：2 分/ J0 l9 R: o! L) {) I3 A
2. lite EDI will significantly reduce the costs of the companies in threi business.
1 H: v! L* p1 q; U* x; ^( PA. 错误
9 a" o& q0 S ~1 ^ T6 ^. fB. 正确
8 v+ _' |3 E4 ~) b' A9 e 满分：2 分6 S2 v5 r" a' z- i! \- P4 o
3. The viability of the community model is based on user's professional knowledge.; I P; s0 y7 L9 p9 _1 T
A. 错误( Y. U. R- a; O+ c- B7 r1 m( X
B. 正确
$ h: L: a+ s7 g; U+ L9 c% x1 V 满分：2 分! `, S+ u- I" d/ i8 G
4. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
% D2 T! n/ J6 v; r% D4 JA. 错误* B! s' _' ?! E
B. 正确
$ a: f" h9 \7 u/ O4 u 满分：2 分9 h6 \5 R2 _2 [( X r" b; X) w
5. Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.2 |6 ~6 A; @( n" ~+ Q7 u
A. 错误
" \1 q- s; J6 |) EB. 正确
3 S2 x8 Z, ]& f8 b 满分：2 分& C/ a, z5 ?& R! H& v2 \, O
6. GPRS can not charge the user per data bit of information sent and received.1 Q: ^6 D) O& L
A. 错误( m. X. h% h6 i: k1 L8 ^
B. 正确
. M& l, O: n1 t" o8 ^7 P5 m& j 满分：2 分
( s+ c6 v2 \8 i" k, t5 H8 L7. From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
x* ?" _0 g; l& I5 R, {A. 错误, e' w+ D, }) E# I# c
B. 正确
2 B7 u7 T/ G, r2 {1 u- j$ t 满分：2 分4 k5 {5 K, n( G/ @+ _
8. incentive market provides suggestion for customers for making purchases from associated retailers.
+ i) G$ W; r/ q7 V( F1 r- N9 pA. 错误. D( y# R% t$ G, o0 N
B. 正确
( t$ G; q4 y3 x' x 满分：2 分$ a8 y1 l. J/ z Q# s
9. Two levels of network policy directly influence the sales, installation and use of a firewall system.
2 A" X7 S6 B# M1 \A. 错误6 W) s' t1 h9 s3 m; I# T2 ~
B. 正确
7 [/ ~8 |3 [: @) w/ ~ m 满分：2 分
9 ^$ u& x* b3 h6 b( y' M10. The real key in EC is not techonoly employed but the attention given to the business aspects of the site.) \/ F' T6 X8 H8 A" x9 v3 Q x1 W
A. 错误2 ]9 Q$ \" @8 T9 G! ]; h" d
B. 正确8 O$ O5 g3 S9 t* D/ m6 T8 _0 p
满分：2 分
3 f: R/ Z* T3 j8 W11. In global Internet marketing, marketers can take other countries and their populations for granted without restraint6 k1 y1 v8 u6 Q% a: s3 F; t
A. 错误! k. X" p+ o5 p
B. 正确
3 ]* [, z% s9 @4 T) @" x/ t$ c 满分：2 分
) {; d4 b& \% M5 P. O( Z12. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.% }) m0 o- E( }
A. 错误) ~& m* s$ p0 {! K
B. 正确6 v; W1 D5 ]* ]
满分：2 分9 I' l0 w; m8 ~7 r$ u( j* `
13. A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment.( k, o- ]$ ~0 v# A/ n) g1 v, z
A. 错误: F# }9 j* `2 i! d& X
B. 正确
7 R% N i4 y( M$ P* l 满分：2 分
- }5 H, k l) t6 [& p2 ^7 a14. GPRS can not charge the user per data bit of information sent and received.- k5 O: J1 T$ _* z! |
A. 错误* q9 f6 I* e, _% }7 N; E; f7 L4 V
B. 正确2 j6 p0 B: k6 {1 P0 b& m
满分：2 分
! T% X# n$ v9 }4 h1 @ j. r" \- H |15. it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.7 [. X+ @& P" n2 O1 A$ ?$ M
A. 错误0 w' q$ u8 J1 ?4 v
B. 正确; A$ R- k; D: i: x
满分：2 分. X: _1 T3 a9 Z# \
16. detailed and accurate sales data can help to increase stock level and operating cost.8 U- T" v/ e% a' l" a- n
A. 错误
. h$ j1 C9 H2 k, fB. 正确
4 x$ W+ B) k: b 满分：2 分" O: ~) q1 k, ]) Y+ r$ c+ }
17. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.# a9 V0 l! u* s* U
A. 错误
% S% g3 h, a" W. h" E4 w- gB. 正确
8 H7 M$ |8 \. Q7 c" } 满分：2 分
3 V4 r8 c K- D+ g# @18. The main purpose of an intranet is to share company information and computing resources with business partners.
" N1 Z% q" |8 kA. 错误
) `& I& k s4 E) RB. 正确
6 l4 _* O1 A8 u& l 满分：2 分
8 b) [! W: d9 {! _19. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is more common.
) _$ V& u$ J; p$ fA. 错误! q4 T# d2 s9 t/ o
B. 正确$ j1 m; k5 S7 H; S; }
满分：2 分
' ~. }; ^8 Z3 l% g( a8 G' @20. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
; _4 f' h$ S* y, i% t7 }A. 错误' v5 @4 F5 B: p$ k: p
B. 正确! b+ A5 w X: m# l
满分：2 分
9 a$ H" W0 J( ~& t5 T+ \- }% r21. ERP is often referred to as front-office software.' q* a- _) C6 n5 l6 W
A. 错误% H: C+ i- Z+ Z9 \* p: h5 o
B. 正确8 B8 d( A% i( y" E6 ~) p3 L9 y
满分：2 分 ` [' u: {) }* s
22. WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
4 a8 B# d' Y4 n" |% N* Z$ m/ D4 AA. 错误
+ o. g0 J; |6 m1 }/ T. |B. 正确: z) ~0 M/ f" j$ Z; j# O
满分：2 分
% q7 c* [2 n" J( @23. The viability of the community model is based on user's professional knowledge. j' O1 K5 D( I+ T! `8 N
A. 错误
! U6 I: H+ U$ ]% J6 A4 TB. 正确1 y- }) i# W) S8 ?' p3 I/ v& N8 c
满分：2 分
% s: A1 I* \4 \, F# l24. When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.; P. g. F3 M- y$ X; j3 `- e
A. 错误+ z& N: R( U5 ]' O E. u
B. 正确# c+ V) b1 z6 J! H3 y, V2 P6 J
满分：2 分) J- K) ]1 T* L
25. B2B electonic commerce implies that the buyers are individual consumers.0 Z5 v9 ~4 z$ C( F6 v/ A
A. 错误
' U6 c( l$ N u% V6 n+ dB. 正确
" r0 w7 q: t" K$ j 满分：2 分 1 n6 ?& j0 _ q2 h+ X
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