北语18秋《英语商务通论》作业2（参考资料）

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【奥鹏】[北京语言大学]18秋《英语商务通论》作业2
试卷总分:100    得分:100
第1题,All managers should possess some types of skills as___.
A、human skills
B、conceptual skills
C、technical skills
D、management skills
,B,C


第2题,There are two types of advantages___.
A、absolute advantage
B、total advantage
C、comparative advantage
D、optional advantage
,C


第3题,Retailers include___.
A、department stores
B、hypermarkets
C、specialty stores
D、vending machines
,B,C,D


第4题,Money has　the following characteristics___.
A、portability
B、divisibility
C、stability
D、durability
,B,C,D


第5题,Who will buy securities?
A、speculators for quick gains
B、investors for long term return
C、those who are a combination of speculators for quick gains and
investors for long term return
D、those who have a lot of money
,B,C


第6题,Accounting practices fall into ___.
A、public
B、private
C、government
D、person
,B,C


第7题,When identifying market segments, marketers look at some variables, the most common being :
A、Geographic
B、Demographic
C、Psychographic
D、Product-use
,B,C,D


第8题,The cost and value of middlemen are ___.
A、time utility
B、place utility
C、information utility
D、form utility
,B,C,D


第9题,The main disadvantages of corporations are listed below:
A、Double Taxation
B、High Organizing
C、Lack Of Secrecy
D、Unlimited Liability
,B,C


第10题,The functions of money are ___.
A、medium of exchange
B、store of value
C、unit of account
D、economic index
,B,C


第11题,A bond is actually an IOU, a written contract which stipulates the par value  the maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.
A、错误
B、正确



第12题,In pursuing functional goals, different departments often lose sight of the organization's goals, and no one is totally accountable for the final outcome as a whole.
A、错误
B、正确



第13题,A target market represents a group of people who have similar needs and wants and are believed to have interest in the same products.
A、错误
B、正确



第14题,In order to raise long-term funds, as discussed earlier, a corporation can issue stock for equity financing or bonds for debt financing.
A、错误
B、正确



第15题,There are three types of authority relations.
A、错误
B、正确



第16题,Speculators will buy a stock or a bond for long-term investment.
A、错误
B、正确



第17题,To form a corporation, at least two incorporators are needed.
A、错误
B、正确



第18题,Liabilities are what a firm owes to others, and can be divided into two categories: short-term liabilities and long-term liabilities.
A、错误
B、正确



第19题,Institutional advertising focuses on individual products while product advertising is used to create a positive image for an organization.
A、错误
B、正确



第20题,Once a business is properly organized, leading its employees towards its goals becomes an important management function.
A、错误
B、正确