深圳清华大学研究院 - 英国威尔士大学作业

百分百晓林

深圳清华大学研究院 - 英国威尔士大学
RESEARCH INSTITUTE OF TSINGHUA UNIVERSITY IN SHENZHEN - UNIVERSITY OF WALES
作业首页
ASSIGNMENT COVER SHEET

课程COURSE:         工商管理硕士MASTER OF BUSINESS ADMINISTRATION
专业MAJOR:         企业管理CORPORATE MANAGEMENT
学生姓名
STUDENT NAME                学生编号：
STUDENT NUMBER       
科目名称 (编号)
MODULE TITLE (CODE):         企业全面项目管理（A3）
Enterprise Project Management（A3）
科目导师
MODULE TUTOR:        朱方伟
ZHU FANGWEI
作业到期日
DATE ASSIGNMENT DUE：        二零一一年一月二十八日 (星期五)
声明：除特别说明外，此作业由本人完成。参考资料均标明出处，并附上参考文献。
DECLARATION: This assignment is the result of my own independent work / investigation, except where otherwise stated. Other sources are acknowledged and explicit references are given. A bibliography is appended.
学生必须填妥本页连同作业一并递交，并保留副本。如以邮寄方式递交作业，请保存邮递证明。如亲自递交作业，将获得教学中心签发的收条。
Student should complete this cover sheet and submit it with assignment, and keep a copy of your submission. If you send by post, always obtain a certificate of posting. If the assignment is delivered to the centre by hand, a receipt from the official should be obtained before you left.

教学中心填写
CENTRE ONLY
提交作业日期
DATE OF SUBMISSION：                教学中心
RITS TEACHING CENTRE：        深圳
延迟日期
DATE OF EXTENSION：                行政人员签字
SIGNATURE OF ADMINISTRATOR：       
请填上延迟日期，并于递交作业时将此表及课程总监同意书一并递上。
Enter extension date; written permission from the Programme Director for the extension should be attached to this sheet.

评分员填写
MARKERS ONLY
给予分数及评语后，请附上此表于学生作业内，并请保留副本以作记录。
After entering mark and comments, please attach a copy of this cover sheet to the student’s assignment; Please retain a copy of this form for your own records.
此分数为临时分数，有待考试会议批准。Please note that this is a provisional mark only, and is subject to the Exam Board approval.
第一评分员FIRST MARKER:










        第二评分员SECOND MARKER:











分数/ 等级MARK/GRADE:       


        分数/ 等级MARK/GRADE:       
姓名NAME:       
        姓名NAME:       
签署SIGNATURE:       
        签署SIGNATURE:       
日期DATE:       
        日期DATE:       

课程名称：
COURSE TITLE:        工商管理硕士
MBA
科目名称：
MODULE TITLE:        企业全面项目管理
Enterprise Project Management
科目编号：
MODULE CODE:        A3
科目导师：
MODULE TUTORS:        朱方伟
ZHU FANGWEI
班级：
COHORT:        二零一零年春季深圳续俢班（企业管理专业）
SHENZHEN SPRING 2010 CREDIT TRANSFER (CORPORATE MANAGEMENT)


科目作业：
ASSIGNMENT:

注意：
1.        作业含一道题目；
2.        回答所有问题
3.        作业应以电脑打印；
4.        提交限期为二零一一年一月二十八日 (星期五)；
5.        本作业评估占本科目总评估的100%。

Remarks:
1.        There are one questions in this paper;
2.        Answer All questions;
3.        Assignments should be typed;
4.        Deadline of submission is 28 January 2011 (Friday);
5.        This assignment accounts for 100% of total assessment in this module.

评分标准：
1.        解题步骤和资料清楚；概念阐释清晰；
2.        内容解释合乎逻辑并能进行创造性的分析；
3.        运用所学过的理论和方法并结合你的工作经验或你熟悉的单位情况解答问题；
4.        提供定量计算（如适用）和定性论据支持你的结论，对你所选的不同结果进行正反两方面的分析与探讨；
5.        用参考文献和学术研究来证实你的论点和资料；
6.        通过运用本课程所讲授与讨论过的模型与基本概念，来证实你对本学科的理解与应用能力；
7.        书写清晰，并能够有分析地、合理地、连贯地表述观点。

Marks would be awarded for:
1.        The steps and clarity of the answer;
2.        The identification and exhibition of concepts;
3.        The creative analysis and logical interpretation of the contents;
4.        Illustrating the answer with what you have learnt from the course integrated with experiences and examples from your actual work environment;
5.        Providing support/evidence to your conclusions with both quantitative calculations (if applicable) and qualitative arguments, and demonstrating wherever appropriate that the pros and cons of different options have been adequately explored;
6.        Supporting the answers with research and reference to literature;
7.        Demonstrating understanding and ability in applying relevant models and concepts taught and discussed in the module;
8.        Clarity in writing and the ability to present points of view in an analytical, logical and coherent manner.




学习结果涵盖：
1.        对不熟悉的情形所引起的挑战及问题运用适当的项目管理知识及概念；
2.        通过使用测量工具评估项目绩效；
3.        制定一份项目提案；
4.        识别正当的、有价值的项目倡议如项目和商业发展运筹所解决的问题；
5.        说明项目管理的技能如设计项目的概念、架构、规划、实施和调节。


Learning outcomes covered:
1.        Apply appropriate project management knowledge and concepts to challenges and issues arising from unfamiliar situations;
2.        Assess and evaluate project performance through using of measurement tools;
3.        Formulate a practical project proposal;
4.        Identify justifiable project initiatives that deliver value to the company – problems and issues to be resolved by project, logistics business development;
5.        Illustrate project management techniques – design concepts, structures, planning, implement and control of a project.




































问题：
选择一个自己熟悉的项目，对以下问题进行分析 （100%）

1、项目描述表（对项目的目标、利益相关者等项目基本信息进行描述）； （10%）
2、项目工作分解结构，项目工作分解结构必须和组织分解结构、计划层次相对应，最底层工作包不少于50个； （25%）
3、工作包描述，至少每人按要求填写3个以上工作包描述表； (15%)
4、项目责任分配矩阵，每项工作包必须有责任分配矩阵； (10%)
5、项目进度计划，进度计划要以甘特图和网络计划图的形式表达； （10%）
6、项目资源计划； （10%）
7、项目过程控制文件设计； （10%）
8、提出建议。（10%）

Question：
Please select a project that you are familiar with, and make analysis for the following problems. (100%)
1. Project Description Table (describe basic project information such as project goal and stakeholders); (10%)
2. Work Breakdown Structure of project, which must corresponds to organization breakdown structure and plan hierarchy, with at least 50 underlying work packages; (25%)
3. Description of work package, every one shall write at least 3 Work Package Description Tables as required; (15%)
4. Project Responsibility Assignment Matrix, every work must have responsibility assignment matrix; (10%)
5. Project Progress Plan, which shall be shown in Gantt Chart and network plan diagram; (10%)
6. Project Resource Plan; (10%)
7. Design on control files during project process; (10%)
8. Make any recommendations you feel are necessary. (10%)








指引
本作业目的在于：
        测试学员对学科知识的理解和应用是否已达到第七级硕士程度。
        测试学员在内外结合的完整的营销环境里去制定市场调研计划和组织实施的能力。
        测试学员能否运用适当理论、概念和体系去分析市场调研对企业市场营销的作用。
        促使学员结合理论和实践为企业提供有效的建议。
请学员不要：
        简单描述问题，没有引用适当理论、模型和概念。学员应把重点放在“分析”问题上。
        纯粹倚靠网络资源。学员应在作业中引用适当书籍及期刊文章举例证明其作业。
        提交他人完成的作业。若有任何原因怀疑作业的原创性，学员将会被传召参加口试。
学员应该：
        引用至少10本可靠的文献以提高作业质量。
        正确运用哈佛大学参考文献注释体系，请参考附录一。
        运用选取的文献解释问题及支持论点与建议。
        组织作业内容，依次表达。适当使用副标题，使文章有逻辑及易于阅读。
        谨记此为硕士生水平的作业，相关技能描述请参考附录二。

GUIDANCE
This assignment is designed to
        Test your knowledge and application of subject at Level 7.
        Test your ability to identify the reasons of project management problems caused in a business environment and the ways to solve the problems.
        Test your ability to identify and use appropriate theories, models and concepts to analyse the impact(s) of project management issue(s) on operations and development of an organisation.
        Develop your ability to provide effective recommendations by integrating theory with practice.
DO NOT
        Simply describe the problem without reference to appropriate theories, models and concepts. Remember that you are asked to ‘analyse’.
        Rely on Internet sources. You are expected to use appropriate books and journal articles to illustrate your work.
        Submit ANYTHING OTHER THAN YOUR OWN WORK. If there is any reason to suspect the originality of your work you WILL be called to attend a viva voce.
YOU SHOULD
        Make reference to at least 10 reliable literature sources to enhance your answer.
        Use the Harvard Referencing System correctly (see Appendix 1).
        Use the chosen literature to explain aspects of the problem and to support your contentions and recommendations.
        Structure your assignment so that each task is addressed in turn. Use appropriate sub-headings to make your work logical and easy to read.
        Remember that this is work at Masters Level. The level descriptors have been attached for your reference (see Appendix 2).

评分标准
A级：获A级的作业应该在撰写及表达方面都非常出色。学员应该引用适当的文献阐释及支持在作业开展的论点，适当地使用哈佛大学参考文献注释体系引用文献，清晰展示广泛阅读及对科目充分理解的证据，对学习科目正确及创造性地应用理论，按硕士水平撰写准确、具启发想象力、理解力强的内容。
B级：获B级的作业应该在撰写及表达方面都很好。学员应该引用适当的文献阐释及支持在作业开展的论点，适当地使用哈佛大学参考文献注释体系引用文献，清晰展示相关阅读及对科目良好理解的证据，对特定的问题正确地应用理论，按硕士水平撰写准确、符合逻辑的内容。
C级：获C级的作业应该撰写得好、表达清晰。学员应该引用适当的文献阐释及支持在作业开展的论点，适当地使用哈佛大学参考文献注释体系引用文献，展示一些相关阅读及对科目理解的证据，对特定的问题正确地应用理论，按硕士水平撰写准确、合情理的内容。
D级：获D级的作业应该符合逻辑、易于阅读。学员应该引用一些适当的文献阐释及支持在作业开展的论点，适当地使用哈佛大学参考文献注释体系引用文献，展示一些阅读及对科目理解的证据，对特定的问题应用理论，大部分按硕士水平撰写准确、合情理的内容。
E级：获E级的作业能达到D级大部分的要求，但作业的总体水准不能获合格，或文献引用非依照哈佛大学参考文献注释体系。如果作业撰写准确，但大部分在硕士水平之下，作业将获E级。
F级：若符合以下所述，作业将获F级：
        作业撰写不清楚和不合逻辑
        没有运用足够的适当文献去支持主体论述
        没有正确使用哈佛大学参考文献注释体系引用文献
        没有恰当地阐述题目的要求
        大部分达不到硕士水平的要求

MARKING CRITERIA
GRADE A: To achieve a grade A the assignment should be exceptionally well written and well presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should clearly demonstrate evidence of wide reading and a thorough understanding of the subject. The theory should be correctly and creatively applied to the subject of the study. The content should be accurate, creative and intelligently written at the appropriate level.
GRADE B: To achieve a grade B the assignment should be very well written and presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should clearly demonstrate evidence of relevant reading and a good understanding of the subject. The theory should be correctly applied to the specific problem. The content should be accurate and logical at the appropriate level.
GRADE C: To achieve a grade C the assignment should be well written and neatly presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should demonstrate evidence of some relevant reading and an understanding of the subject. The theory should be correctly applied to the specific problem. The content should be accurate and sensible at the appropriate level.
GRADE D: To achieve a grade D the assignment should be logical and easy to read. You should have used some appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should demonstrate evidence of some reading and an understanding of the subject. The theory should be applied to the specific problem. The content should be accurate and sensible and largely at the appropriate level.
GRADE E: An E will be awarded where most of the criteria for a Grade D have been achieved, but the assignment falls short of the overall standard for a pass, or where referencing is not in accordance with the Harvard system. An E will be awarded to work which may be accurate but which largely falls below ‘M’ level.
GRADE F: A piece of work will be awarded an F grade if
        It is not written in a clear and logical fashion
        It does not use enough appropriate literature to support the body of the text
        What literature there is has not been correctly referenced
        Tasks have not been adequately addressed
        If it does not largely meet the requirements of ‘M’ level (7)
附录一：参考文献例子（请用国语拼音来排序）
APPENDIX 1: AN EXAMPLE OF A BIBLIOGRAPHY (IN ALPHABETICAL ORDER)
保继刚（2006）《旅游开发研究：原理、方法、实践》，北京，科学出版社
董观志（2005）《旅游主题公园管理与实务》，广州，广东出版社
阁焕利（2007）浅谈品牌价值的量化，《标淮化报道》，22（3）：7-8
管立刚，张辉（2004）大连地方旅游度假区开发研究，《辽宁师范大学学报：自然科学版》，20（3）：248-250
李蕾蕾（2004）《旅游地－形象策划：理论与实务》，广州，广东旅游出版社
林南枝（2005）《旅游市场学》，天津，南开大学出版社
张永安（2006）品牌延伸及其条件初探，《暨南学报》，20（4）：117-121
Applegate, J. (2007). Great Ideas for Your Small Business. USA: Bloomberg Press
Tiffin, H. (2004). Post-Colonialism, Post-modernism and the Rehabilitation of Post-Colonial History, Journal of Commonwealth Literature, (23)1:169-181
Trompenaars, F.,& Turner, C.F. (2004). Riding the waves of culture: Understanding Cultural Diversity in Business. (2nd ed.). London: Nicholas Brealey
Welch,J., & Byrne, J.A. (2005). Jack: Straight from the Gut. USA: Warner Books

1. 文内引注：(In-text citation)
加在引文前的例子：
        陈永丽，黄璐（2002）提出，为实现品牌资产的不断增值和价值最大化，需要对品牌资产进行精心的经营。
        阿基利斯和舍恩汲取了杜威（1938）提出的“求索”概念。

加在引文后的例子：
        组织学习就是组织通过其老成员，又通过引进具有新知识的新成员进行学习（迈诺尔夫.迪尔克斯等，2001）
        协同品牌是指两个或多个己有的品牌以某种形式结合在一个产品上或共同营销的方法（Socker & Weitz，1998）

2. 参考文献：(Bibliography)
书本：
林南枝（2000）《旅游市场学》，天津，南开大学出版社
                                
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名        出
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份        书
名        出
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期刊：
陶仁骥（1984）密码学与数学《自然杂志》，7（7）：527
                                                
作
者
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名        出
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年
份        文
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题        期
刊
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称        卷
号        期
号        页
数

注：根据英国威尔士大学的要求，学员需要使用哈佛参考文献注释体系来为所用的理论和概念写一个参考文献和在内文加上文内引注。目的是表示对原著者的尊重，避免学员有抄袭的嫌疑及了解学员参考的书目。如学员曾在内文引述过某作者的言论，便要在内文加上文内注引，即在引文前或后加上作者的姓名和发表言论的年份。另外，学员需要在作业后的参考文献内写下10项曾参考过的书目资料，并用汉语拼音来排序。如学员没有按要求写上引文出处，作业将会被扣减10%的分数。如参考文献少于10项，每少1项扣减1%（即列出9项扣1分，列出8项扣2分，如此类推），如没有正确使用哈佛参考文献注释体系，会被扣减5%的分数，关于参考文献的错误和缺漏，最高可扣减10%的分数。



附录二：技能描述
APPENDIX 2: LEVEL DESCRIPTORS

第七级（硕士课程）
A        •        研究／延伸现有知识的界限
•        寻找鲜为人知的资料；设计并运用精简准确的研究方法
•        将复杂的观点融合并进行综述及评价；有出色的批判意见
•        非常有说服力；讨论不同的方案及大量复杂问题
•        全面、流畅地表达复杂的论点
•        对任何情况做出的回应都能展示高水平的适应性
•        熟练、灵活、综合运用复杂的技巧
B        •        对研究领域有专业、深刻的认识
•        有能力设计研究和执行研究
•        评价复杂及不可预测的情况和观点
•        提出可行的建议
•        词汇运用非常准确，行文及语气有说服力
•        对策划和发展提出高水平的个人见解
•        能采用合适的技巧应对复杂、全新的情况
C        •        注意到现有知识的不足
•        广泛阅读文献；正确评价相应的研究方法
•        综述现有知识并具有出色及批判的分析
•        讨论全面，有理有据，结论/建议出色
•        内容易于理解；运用直接恰当的表达方式
•        准确评价他人著作；展开自身的论点/方法
•        有效运用广泛的创新/一般技巧
D        •        理解大部分内容；注意到矛盾
•        使用不同方法收集相关资料
•        包含批判性分析的重要元素
•        讨论条理清晰，相关资料铺排合理
•        表达清楚准确
•        目标清晰；在团队中有能力担当不同角色
•        有能力运用一些的先进技巧
E        •        理解相当部分内容；能够解释一些关系
•        除了建议阅读的文献外，还阅读了其它文献
•        显示洞察力，能有效评价简单的资料
•        概述相关观点和论据
•        运用辅助方法有效传达意思
•        文章内容偏离原意；经验之谈过多
•        能选择和使用相关技能解决某一任务
F        •        理解一些主要内容；纯粹描述内容
•        除了课堂讲义外，还阅读了其它文献
•        不再纯粹描述内容，尝试批判分析内容，但分析有限
•        意识到问题有多于一个解决方法
•        选择相应的行文结构；表达得当
•        确定并取得所需的指引；能好好与他人合作
•        运用的技巧在基本与简单技巧之上


LEVEL 7 (Masters)
A        •        working at, or even extending, the limits of current knowledge
•        pursues more esoteric sources; designs and uses elegant methodology
•        integrates complex ideas when synthesising and evaluating; uses sound critical judgement
•        fully persuasive; deals with options and a wide range of complex problems
•        expresses complex and sophisticated ideas fluently and comprehensibly
•        shows high level of adaptability in creating responses to any situation
•        uses sophisticated skills flexibly, integratively and with mastery
B        •        shows in-depth specialist knowledge of the field
•        shows competence in research design and execution
•        evaluates complex, unpredictable situations and ideas
•        recommendations are defined in operational terms
•        uses high-level technically accurate vocabulary, and effective style and tone
•        shows high level of personal responsibility for planning and development
•        can adapt skills to suit complex and novel situations
C        •        aware of current limitations of knowledge
•        evidences wide reading; appreciates methodological concerns where appropriate
•        synthesises existing knowledge with sound critical analysis
•        rounded and justified argument, with sound conclusions/recommendations
•        tailors content to suit audience; uses a good straightforward, appropriate style
•        evaluates others' work accurately; develops original ideas/approaches
•        uses a wide range of innovative or standard techniques effectively
D        •        understands most of the main content; aware of contradictions
•        uses a range of methods to gather relevant information
•        contains a significant element of critical analysis
•        provides a coherent argument, sensibly deploying relevant information
•        communicates in a clear and correctly-expressed way
•        defines own objectives; operates effectively in a range of team roles
•        shows proficiency in some advanced skills
E        •        understands much of the main content; able to explain some relationships
•        evidences some general reading beyond what is recommended
•        some evidence of insight, able to evaluate simple information effectively
•        provides a basic outline of the relevant arguments and evidence
•        uses medium effectively for communication
•        works unguided towards a given purpose; reflects profitably on experience at times
•        can select and use appropriate skills for a task
F        •        understands some of the main subject content; uses descriptively
•        evidences some general reading beyond lecture notes
•        moves away from simply describing and attempts some limited critical analysis
•        shows some awareness that problems can have more than one solution
•        selects a generally appropriate format; communicates adequately
•        identifies and acquires required guidance; works well with others
•        uses some skills that are beyond the basic and simple




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