北语13春《英语商务通论》作业1-4

谋学网

一、多选题（共 10 道试题，共 50 分。）V 1.  When identifying market segments, marketers look at some variables, the most common being :
A. Geographic
B. Demographic
C. Psychographic
D. Product-use
      满分：5  分
2.  The development of a new product usually consists of the following stages:
A. Generating New Product Ideas
B. Screening
C. Development
D. Testing
      满分：5  分
3.  Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
      满分：5  分
4.  Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
      满分：5  分
5.  The intangible attributes of a product are refered to as___ .
A. price
B. reputation of the maker
C. the after-sale service
D. the machine itself
      满分：5  分
6.  Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
      满分：5  分
7.  Sole proprietorships concentrate in ___.
A. restaurants
B. street corner grocery stores
C. florists
D. beauty saloons
      满分：5  分
8.  The most common channels of distribution are___.
A. wholesalers
B. retailers
C. agent
D. brokers
      满分：5  分
9.  Running a partnership has several advantages:
A. Improved Access to Capital and Credit
B. Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
      满分：5  分
10.  ___ are the major modes of transportation for merchandise
A. rail
B. truck
C. pipeline
D. water
      满分：5  分

二、判断题（共 10 道试题，共 50 分。）V 1.  Goods and services for use by consumers are called industrial products.
A. 错误
B. 正确
      满分：5  分
2.  A partnership is easy to form, but may be difficult to maintain.
A. 错误
B. 正确
      满分：5  分
3.  In order to attract customers, a store can offer a few items which are priced at or under cost. Such items are called loss leaders.
A. 错误
B. 正确
      满分：5  分
4.  Compared with other types of stores, general stores offer wider selections and specialist help to customers.
A. 错误
B. 正确
      满分：5  分
5.  A franchising is a business owned and controlled by one person.
A. 错误
B. 正确
      满分：5  分
6.  Franchising is a licensing agreement, under which the franchisor grants　 the franchisee the right to sell or use the former＇s product, service or method in return for a royalty from the latter.
A. 错误
B. 正确
      满分：5  分
7.  A high price strategy is adouble-edge swore and always help total revenue.
A. 错误
B. 正确
      满分：5  分
8.  A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.”
A. 错误
B. 正确
      满分：5  分
9.  Retailers are middlemen who sell goods or services to consumers and represent the final link between producers and end-users.
A. 错误
B. 正确
      满分：5  分
10.  In making decisions whether or not to launch a new product, an important tool is the break-even analysis.
A. 错误
B. 正确
      满分：5  分