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一、资料来源（谋学网www.mouxue.com）（共 20 道试题，共 40 分。）V 1. ()is the flow of intermediate goods and services from one business to another.
3 a( e- [- u' \# a. S' e# DA. EDI
% R3 `0 d: V( ^* ^$ `B. the supply chain2 q. k5 h8 G# ]" Z# _3 |
C. EC! T2 [" s+ V* ~5 T: d
D. TPN/ G- O2 ]* I% A: y: Q
满分：2 分
% A. ~4 @# m: l& U# J1 u; ^2. ()is the flow of intermediate goods and services from one business to another.2 Z6 e8 J, O( y! J% w& Z& t
A. EDI+ @- U: t! u6 V
B. the supply chain
/ w) Y, D, c/ ^0 Y' l$ C# U WC. EC
) M- K% c9 p5 r, N; c0 Q' _D. TPN! a% U0 [. V3 c' }, C$ q
满分：2 分& e, Y8 @0 c. s) s' i
3. the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
! q T9 d4 y# Q4 c; B3 H3 IA. speed9 ]' a1 {. t% t; v1 w* s
B. accuracy
+ }: a' [# K/ k) SC. security& b( t. o) f, r# L- a
D. improved speed and accuracy
& ?( ~/ B* E+ o2 m* b$ L; A 满分：2 分
' _. q9 `8 S0 L2 y% m4. ()is a point of entry to the web, usually a search engine that includes diversified content or services.6 J# n8 l- w! f4 Z a: k1 W
A. portal
" R, y" N5 X, l" V' gB. classifieds
: q$ E' \0 Y4 N h/ w- ^2 J3 C# pC. paid placement$ q$ A4 J+ A6 M
D. contextual advertising
9 P9 g0 i+ U# Q# m 满分：2 分
1 o) t9 r2 B. q9 y8 W. j6 p& U5. To B2B EC, the focus of vendors' competition has been turned from the()to service.
4 m5 [: T1 i+ GA. profit
3 h6 _( m6 |0 A& xB. products, X. ?& J: x: q- P: u8 n
C. low-cost2 ~$ G( `& T4 e3 t5 ~. D
D. efficiency- u0 J+ |3 I5 I
满分：2 分
8 T* M0 [$ W9 C9 ~% l% V6. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()) ^7 D. G6 r8 v6 p7 w F
A. effective inventory management
/ _ G; t% z5 j; D/ q+ p5 y% aB. effective internet browse Q' g) M2 e4 }/ z! {
C. quality of products3 M. _5 ]6 m4 _
D. personnel management+ U) r% P; _- d. w1 g
满分：2 分
' w( \* m" o( {7 R8 K+ r7. E-commerce was first developed in the ()1 O/ o0 o& N0 f; a
A. 1960s2 ~/ [" v9 R' t9 z+ c9 ?
B. 1970s
! d7 V: k4 M% R# u' jC. 1980s2 O% U {4 C$ w3 g2 Q8 t
D. 1990s
* N- I" u9 M7 a 满分：2 分
+ N7 L M4 \3 _: k/ z1 r8. one of the best mesurements for what sells well on the Internet is ()9 J" ]/ z5 i; i5 ~0 M2 K% _" s
A. common sense( v# p3 T" M2 x& G/ B: R1 O
B. technology2 r% b+ n9 u/ Y: P, ^) G9 A7 M
C. quality7 K6 X5 Y4 J: f
D. marketing
& q5 j; a( w+ w9 `, U2 n 满分：2 分
: d1 S- {# x! h- f% ~. y6 j: \. K: j9. ()involves holesalers and retailers of goods and services.
& V$ i" h' E! Y4 wA. utility model
. Y6 p2 L J, X+ Y ~* ^B. auction model
- R( y3 P8 I6 W1 V! N3 {2 R u! lC. subscription model
J! u# C! u: u {: u2 vD. Merchant Model8 k3 w4 Y6 k. x l; v- b* @' |
满分：2 分: V. j9 h8 _7 Y4 g% F
10. Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.- ?' \; W" e [( W7 _
A. direct
: p. u. x" Y* u, e; V6 v5 fB. indirect" X; C5 k& ^$ B6 V
C. auction
/ C2 [; g& m4 RD. third party
) t {: t0 e3 `) m 满分：2 分
) L1 g, m0 Z! i8 z0 [11. ERP's best values are improve the way of taking an order and (): s. v' Q$ a3 {
A. adding it to the shopping chart
; y: W, P6 ~! HB. maintain relation with customer" @% p: s' @6 J( W
C. process the order into an invoice c6 u. Z) S; W* {3 j' |
D. making enterprise relation policy
1 L! e$ Q6 S2 ] 满分：2 分
; |. {4 ?- g5 J' q4 u12. The operation of the Web relies primarily on()as its means of information retrieval.
2 T5 I0 _9 S8 m8 uA. telnet, }- [+ B7 \- ~# `: S# ?
B. hypertext
" X* \( C/ `- ^) }% r9 GC. image3 B/ I/ p l$ S
D. home page
2 l8 u8 @' ]+ z3 M, ` 满分：2 分
, G7 l6 Z: u( f13. ERP is ()2 w I' ]6 t& V0 x/ f
A. enterprise resource policy* X4 e; K, w8 a3 {3 z% n
B. enterprise relation personnel4 }. z) G. k9 v3 j
C. enterprise resource planning software
& x9 H4 J" n! A: XD. enterprise relation policy
" U/ f- C$ d9 ]- ?" C 满分：2 分
. I* d6 v& p8 H# d9 R14. business models have taken on greater importance recently as a form of intellectural property that can be protected with a (); U( ^1 X3 R+ E$ O5 I
A. password: a: g, Q* g2 Q" L! I- o
B. system
# U# t" B2 T; I+ \. L pC. patent6 a9 K+ B. B& B
D. strategy/ o+ V5 O- ^' h* V! P# P$ Q
满分：2 分
# `6 f& d. F+ C0 N3 \; ~8 R+ R; i15. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()+ v4 g4 s: S E
A. password/ ^6 q! \& o$ ]5 L
B. system
' P6 C4 c" Q) R* I9 l& n5 I$ `8 `C. patent1 _1 U6 A- _4 i5 p- H, R6 t
D. strategy
; ^4 D6 G1 P8 D- b 满分：2 分
6 D# N3 K! A$ i- G7 U8 v16. ()is a method to verify the buyer’s identity before payment is authorized..0 H; K0 w) h/ k1 T$ R
A. password
# ` E9 x7 I6 a" ~" BB. Authentication- n/ J4 v7 d8 p- {4 J7 f
C. profile
/ d5 y1 K. [) K+ h$ o4 dD. identity5 n7 F5 d, @% F3 F! a& v# L: {1 i3 _; _
满分：2 分- I% v0 C5 V8 R' j+ R
17. TPN refers to()
% o Y( P6 Q) M( d6 |8 TA. Trading Process Network Post
4 P/ h! ~& s6 `# qB. Trading Price Network Post
9 e" a, n$ b% wC. Trading Price Net Position4 O8 b* g5 j6 p0 q$ P
D. Trading Process Nigation Post
" w, n1 o1 K/ L$ T i3 F# U+ { 满分：2 分
; i; N# P' @# a6 t. l% Y3 r- C3 b18. ()is a network of networks that is contained within a company or enterprise.; a P0 A+ g+ }. z0 e3 G
A. extranet9 @, s; P& o& O8 H6 i$ u
B. intranet
& D1 E4 o& ~% [* O5 j+ xC. portal
% B2 r; n* x) F4 e, q# ^. WD. HTTP* I* Q; u. W2 J- D2 V. i
满分：2 分
9 L$ m/ {3 Y# ~" f19. To B2B EC, the focus of vendors' competition has been turned from the products to ().5 E% M i; ~/ k* V I$ u
A. profit2 ]$ E* O1 k' P5 L* b
B. service
! t" ~8 U7 U3 yC. low-cost
4 d0 i6 b- Y+ E3 PD. efficiency
& e. M: `' L0 E4 i3 h 满分：2 分4 J/ H* u, g p
20. Manufacturer model is also called ()* `$ w: X4 e" G2 D
A. a direct model/ T" b2 i7 A' N) ` U/ w# N! v' f
B. e-tailer4 e1 z8 o# N9 }
C. catalog merchant, ]( p' h/ H3 M4 N0 m
D. Bit vendor
# u- t* p3 ?5 {* V# Y 满分：2 分
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; J2 h2 S1 M. H+ k二、资料来源（谋学网www.mouxue.com）（共 5 道试题，共 10 分。）V 1. In merchant model,sales may be made based on ()- z* s, F- e; R
A. ilist prices
/ y5 p- T# Y5 j3 [' g6 wB. auction
% M0 w" T |$ C- A# O6 ^1 hC. brokerage' Y! @+ _; g+ {. o9 D& {
D. community donation8 ?, u6 t) j9 q* O3 X5 m W7 @
满分：2 分
4 y% E0 q9 j: l3 G' ~2. Industries affect by M-commerce()6 m7 U5 f; l. ]% S
A. financial services
4 d; N* [7 j/ W6 @. L# W. P0 J2 w6 m7 ^B. telecommunicaitons+ |+ [6 j) s& C* M& I
C. retail
/ k7 ]1 `! B eD. information services$ |0 {% ?8 K) B4 P. g
满分：2 分0 i5 V! m6 R4 O! r6 |
3. In general, the major benefits of B2B are(): a- I# `2 Q6 {% k+ r" V
A. reduce administrative costs) m i6 d( h2 d9 x3 c# V2 q
B. lower earch costs and time for buyers
. a: V5 i% u7 g6 m) e" [/ V# t5 OC. decrease productivity of employees7 M0 {$ R5 n% H
D. reduce inventory levels* ^& S" ]2 N0 b1 j) S$ g6 Z$ x
满分：2 分
2 |% H- y9 p: V: n9 H/ O+ _4. ERP's best values are()
! ~2 v& g; G; b1 P, N' jA. improve the way of taking an order) U/ n" B# I1 I* h+ `7 G" j
B. process the order into an invoice; Z4 X1 r; L7 L% `' ]# r
C. handle the up-front selling process O# o) I2 y6 Y5 |
D. update the software7 }+ Q* D7 ^+ S: G) B; q$ t" S/ t
满分：2 分9 I& I0 @( P% J5 w' ~) Z9 v
5. the Amazon.com business model combines()
1 C/ `5 G! I! ~" w; @$ H HA. direct marketing$ H4 }3 z( e+ Y6 q7 C
B. the intermediary role
, i0 r8 g. V8 U6 EC. virtual community& c8 ?& y% Y7 C! d# A0 j& D) d4 m8 P
D. content provider
; Z' p$ F; C, e+ J" Y* X. e 满分：2 分 ) c" q6 ~, |3 x5 i" }& g0 j6 B
三、资料来源（谋学网www.mouxue.com）（共 25 道试题，共 50 分。）V 1. E-Commerce is doing business through electronic media.
& g( C# Y. a' G% d* XA. 错误! y6 m I2 r2 {/ L+ r/ w
B. 正确 q: H5 J7 @$ t2 n
满分：2 分: x, O! O1 F. n3 u/ R) |4 v5 T$ V
2. lite EDI will significantly reduce the costs of the companies in threi business.- H# e9 c/ c5 n0 V3 f+ U) ]
A. 错误
" V& |3 ?6 w I$ E$ U; ZB. 正确( V/ ^, H; w L# n; E+ ?
满分：2 分8 M) S# P! G2 z0 ]6 ]; ]6 t1 i
3. The viability of the community model is based on user's professional knowledge.
7 n' t2 A; F# g" f: {; AA. 错误
' M" }- }# O" ^" J$ UB. 正确
! z$ m- h" Z7 S9 j m 满分：2 分- n# ~+ s- I! _' p/ u" r5 E
4. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.4 l8 Q9 I( v" ^, J/ _
A. 错误) X6 }$ f9 ~4 X9 R
B. 正确8 r+ F( `2 ]" n$ t5 ^
满分：2 分% f3 I6 S! M/ E9 u0 ]0 `
5. Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.( b0 c X5 x! R6 t+ L7 Z
A. 错误
7 _ _5 P1 h) q7 TB. 正确8 D' `( x( C9 Y9 `$ H1 G! G
满分：2 分! i4 J* n3 V' o2 ]( u6 d
6. GPRS can not charge the user per data bit of information sent and received.# N F- q8 z0 [' v. W1 \
A. 错误! p. V W5 F) `# p m* j, q+ d7 L
B. 正确$ p- L# e: P# E* |$ W- ^& c
满分：2 分: E. ]" m3 ], s( Q& n, G1 V" w: X
7. From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
' a% x e( t1 D IA. 错误( M, P; t( e* d8 p
B. 正确
1 Y6 ]- S/ {5 b 满分：2 分/ M C! g5 x" s" r0 |$ L% `4 v
8. incentive market provides suggestion for customers for making purchases from associated retailers.4 @# h5 t8 K4 h! q6 x6 f; k
A. 错误- e+ z6 n+ ^" u9 \. n: Y% k; o
B. 正确, c7 Q% X% o) D3 _; f' c: Y' Y2 a
满分：2 分
5 m6 K; T8 H9 _8 @5 d6 G0 R0 V9. Two levels of network policy directly influence the sales, installation and use of a firewall system.
0 W" m1 v0 V; }. kA. 错误% C8 ]" i: X5 T* d# |( k
B. 正确
, R' i5 ?8 ^# W/ X 满分：2 分
8 S' [) W+ l3 j+ E& \10. The real key in EC is not techonoly employed but the attention given to the business aspects of the site.8 b" z& q8 {8 c- c! F1 p
A. 错误
! d' H i- b6 p, U5 ~B. 正确* q# A* i/ a6 a" Z \
满分：2 分3 K- \% U, o( y* N
11. In global Internet marketing, marketers can take other countries and their populations for granted without restraint
& x: O9 X* [5 N+ o1 GA. 错误
, r: N! k U- {$ x, ?* t6 sB. 正确6 V5 u! B J! ]+ O4 S4 O5 e
满分：2 分
& l+ a7 Q" T2 P1 m, M2 L5 w12. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
7 i' X; P7 \0 w, `A. 错误) d$ l, i$ V+ K. J4 Z
B. 正确" p% { a' v k: A1 `$ L
满分：2 分
1 R, i3 ^2 ?6 ?" E$ K) Q13. A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment. A0 h8 c d7 h: i" D0 V7 y6 l
A. 错误& W- V V4 j% c! m; K
B. 正确
+ ]) y* u% ^; M 满分：2 分
) P' c5 `4 c- i! \) U6 o14. GPRS can not charge the user per data bit of information sent and received.
1 ~/ M3 f2 R# U0 H( _/ WA. 错误
8 w0 A+ W4 U1 k7 K$ |0 Y* MB. 正确
8 h' }/ H1 Z4 w6 A2 w/ Y 满分：2 分
0 z# E I$ A9 f5 Z15. it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
1 N* ^4 o( g0 @: rA. 错误0 A# t, ^( V0 ?9 `5 Y. y, E$ ]
B. 正确+ V% ]( \: D$ y' }6 {
满分：2 分
* D9 s7 u9 r% D, @16. detailed and accurate sales data can help to increase stock level and operating cost.* Z8 V" @$ d3 @, ^" |
A. 错误
; m+ u/ N c+ h. HB. 正确, ] k, Y" q" U( {, M
满分：2 分
; P6 T$ x9 u# ]& a# S17. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
# e S3 a: k! J/ w" MA. 错误
5 o! u x( t9 i! N- q8 XB. 正确/ O" J( x: x. w# l
满分：2 分
/ ^( M/ b6 E5 G- h2 [+ N: M18. The main purpose of an intranet is to share company information and computing resources with business partners./ u" Q/ w' [0 p; l
A. 错误1 U8 b! h, P1 ~% E
B. 正确' L d) ~: {9 }# Y( B( K
满分：2 分, Y+ q5 E8 }! p
19. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is more common.
6 a) a8 L- D- Q7 mA. 错误) H/ \7 m8 d0 J2 k
B. 正确5 V* Z* w2 _) y/ w
满分：2 分# Q! B% Q7 H& j: H- t, X% o
20. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
|) i* T6 A f7 Y& a6 rA. 错误
5 Q6 P! ~- Y/ OB. 正确* m3 J7 }7 f( w" S# V; k5 d* R! s9 O
满分：2 分
5 Z: D& x; n/ Y) E8 Z8 J21. ERP is often referred to as front-office software.
* x9 g+ A" _1 C/ oA. 错误
0 f& |" a% j3 O) A3 d8 |B. 正确' |3 r* u2 Z6 {& q' w4 x/ e( W
满分：2 分
: t# _9 M1 w; m* M8 G$ n9 _, u22. WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
7 x c$ Q' b- F7 kA. 错误
$ J# p y8 A* b& i! } o+ n% h/ nB. 正确
& d7 K1 M3 B: F4 B5 b8 n 满分：2 分
q! \0 O; ?. J8 P23. The viability of the community model is based on user's professional knowledge.
5 M% L, V3 }# b; W1 v* o* l3 ~A. 错误
5 A0 E+ u" w# j9 wB. 正确& p3 M7 _( c' r. v6 T
满分：2 分, |* t4 r) R, [# v$ ^5 q3 w* S% Z9 K
24. When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
0 M& L1 E; G3 C8 i0 J+ N/ j! RA. 错误
# L; j0 g6 t/ D0 \+ ]B. 正确
- i9 M/ j% X& n% ]" Q. u ?4 }: R6 z 满分：2 分
3 B9 V: B- E5 Z% y2 O25. B2B electonic commerce implies that the buyers are individual consumers.
- h8 m6 E* G' `! SA. 错误5 R/ A: I2 h: \5 _$ t
B. 正确% A+ u- I* P% _3 |% o9 M
满分：2 分
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