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一、资料来源(谋学网www.mouxue.com)(共 20 道试题,共 40 分。)V 1. ()is the flow of intermediate goods and services from one business to another.
1 I: ]4 t0 I1 w% O! r2 D$ m3 s/ EA. EDI3 i4 _% u1 g% H
B. the supply chain
2 |" G. m' K+ N5 i" {5 ]+ nC. EC S" W. ^+ v) p$ B1 \, @
D. TPN
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* m, C7 W2 w1 K6 {# y; b2. ()is the flow of intermediate goods and services from one business to another.
O0 U2 ^ U( z0 k% ?! Q) dA. EDI- ~& T* y1 I1 N4 W. ^5 I5 Q
B. the supply chain
- o9 i" J9 z" W* N, k& x7 G2 @C. EC7 F$ ^' u* @; q' x7 h5 y9 p% G
D. TPN
; f) f8 ?( K2 Y3 \ 满分:2 分& k' z1 _6 N# \" C
3. the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
9 d: Y4 d4 D6 X i& F) q! PA. speed
/ G! G2 f& E, t9 ?8 _B. accuracy8 n6 m5 B' p z) I, p9 n% r0 ^
C. security
" S: Y* p7 B b: {) vD. improved speed and accuracy
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3 P: f3 H" V$ ]/ _4. ()is a point of entry to the web, usually a search engine that includes diversified content or services.
0 H2 j# Y! p* MA. portal
) |3 o7 y! H9 @& m" S7 N7 iB. classifieds c" L3 U3 i0 o1 x
C. paid placement
! }# Z9 W& }$ ]! \9 v! E& ?D. contextual advertising
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5. To B2B EC, the focus of vendors' competition has been turned from the()to service., c0 M: L- A9 t- ^: e" Y; {/ f; b
A. profit
& f% f' Z, q! e, X- w6 I! e7 {) QB. products q+ X" x4 {9 W3 N/ d
C. low-cost- Y; M1 L( B/ L1 E7 C c
D. efficiency" z" x; D' ^; x% z/ [3 v0 ^# `
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- I3 x4 s: u# ^ a5 _8 B: T6. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()* R0 e% X3 z2 C2 C: x8 `2 ?2 B2 {! b
A. effective inventory management
, S( L" h0 N* t7 g; aB. effective internet browse5 @; O' @' H" b$ ]
C. quality of products
, `4 D; N: Z1 G: b2 a$ ~( WD. personnel management6 v8 \9 Y3 ^! S. I3 z# Y. D
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( o$ v) N% ?2 ?2 U7. E-commerce was first developed in the ()
7 R" h0 o4 Q4 W5 y8 o: AA. 1960s
4 G; p1 E" a6 e/ m2 Y8 a, g: ~; a! [: cB. 1970s
: p1 X# Q$ r0 G* g+ q( P9 c' qC. 1980s
/ U; V; O, r3 r7 {6 J; b. R. dD. 1990s# N' F1 y/ ]) D$ t) N' Q2 Q
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# N6 P# x& k- v" B8. one of the best mesurements for what sells well on the Internet is ()2 f4 e2 Y; I! s$ n# t
A. common sense
3 W9 d- C9 N/ ^ }B. technology
- X' W; \6 K7 C# a3 l$ c* [C. quality
; S q$ p' A( z1 s+ s5 F! aD. marketing3 P/ M& D8 |4 ?
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9. ()involves holesalers and retailers of goods and services.: k- r" F# b" l, R7 {) y3 U
A. utility model+ F! t7 _) T# w5 J8 v
B. auction model# v7 Z6 w h$ t
C. subscription model/ Z' g1 E; \9 _% W- }
D. Merchant Model: d* G+ l: a- Y) ^. _
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9 ]/ u2 t2 R( U4 l4 A8 [10. Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
, s6 a2 a. Q, G; `8 [A. direct3 j2 J. k6 m" b4 @2 m' e2 u
B. indirect
7 `/ @% R# |; c5 KC. auction
, @) K( H$ ?/ G8 ]2 j- ?D. third party
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: Y/ q- z# I! i: d- Z11. ERP's best values are improve the way of taking an order and ()- p0 s. X, W& {8 H7 _- E) \( M
A. adding it to the shopping chart/ ?3 x. g' \# K- r0 G. t
B. maintain relation with customer& H. F5 Y1 f7 |4 f. c( w9 }. t
C. process the order into an invoice
7 e1 p0 n# F& b" k3 yD. making enterprise relation policy
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12. The operation of the Web relies primarily on()as its means of information retrieval.. }' ]3 ~8 p% R
A. telnet* ?6 h; l, `. I9 p W) b
B. hypertext: G/ M \8 d% X& ]' S/ B
C. image& ^0 J4 N) L( k; ^
D. home page
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/ a5 {7 f0 P2 D) I1 Y3 l* I13. ERP is () z5 J$ ^: v$ x5 n- k
A. enterprise resource policy
6 [6 f: v$ G0 o# G1 T6 M! zB. enterprise relation personnel
; L' K# L. a0 _C. enterprise resource planning software
3 w9 v i, v% q8 sD. enterprise relation policy
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14. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()
9 U( N% Z7 Y$ _A. password7 m& A1 u }2 @% I) _
B. system
5 i" W4 K# x9 B T5 LC. patent+ Y2 _1 |# M* b3 T0 d0 V
D. strategy
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( k U+ e: T; B2 V' z% O( c2 \) y S7 T15. business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()/ U3 R2 H" v4 z9 V1 [' @. A6 J
A. password" x1 M g) P" t ~6 ^. o; O' p
B. system# d& F6 c9 H; E2 Q2 ^ }
C. patent2 P4 H3 q2 {0 X- p; f s( X
D. strategy
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16. ()is a method to verify the buyer’s identity before payment is authorized..8 P4 o P y' o8 t
A. password
. F+ Q+ C' d3 `) \, D4 i* _# oB. Authentication
" z( n' q% u+ \C. profile
7 L7 h, w5 v# b2 u: d% ^D. identity& o" A( F( b6 ]: N3 ?( Y
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1 \- L7 S" K7 U2 R( b/ p17. TPN refers to()! |% M( m& L, [ O
A. Trading Process Network Post6 q! |3 R( ?/ w8 y2 {4 d
B. Trading Price Network Post, C! h1 l. G, \0 d6 ~ Z+ H
C. Trading Price Net Position( Z4 M, g( D4 [7 R2 [8 s
D. Trading Process Nigation Post7 B9 a* ?" _2 T; h8 d- S0 U# B0 n
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/ Y: W) q4 B& N' a2 ]. B18. ()is a network of networks that is contained within a company or enterprise.
+ h1 ], p; b2 C8 [0 ZA. extranet
h2 y: U, K+ C9 O5 s K- j8 _B. intranet
# k J0 H. s1 l; D. y/ Y3 bC. portal
. {7 E' M) k% Y- @" R3 qD. HTTP5 j* W; G) X/ u6 x( i
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19. To B2B EC, the focus of vendors' competition has been turned from the products to ().- ], n/ b0 F2 k p
A. profit$ B# ~1 f0 B1 z1 n. h0 s/ C- y
B. service
: G$ x" [, @8 H" o5 Y" f! `! BC. low-cost! ?, }8 E* ~% @) O% e1 r
D. efficiency/ y K8 V4 @5 V9 c. S) F
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. ]' p8 |5 ?# m8 Y& @" ]20. Manufacturer model is also called ()$ K7 [; ?/ u7 E; g! S
A. a direct model% X/ e% k' U& D( u; L+ E
B. e-tailer4 n+ u" I# o* `
C. catalog merchant
2 y8 }7 C* n2 J9 Z: g+ P3 @9 ?" w; UD. Bit vendor
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& E+ ^5 v2 D: V- x二、资料来源(谋学网www.mouxue.com)(共 5 道试题,共 10 分。)V 1. In merchant model,sales may be made based on ()
* P' I1 F+ G: D kA. ilist prices
" a3 M8 D. f( Z! J* kB. auction7 d( c+ \2 X- n/ h2 v/ M
C. brokerage
* c9 o' @/ Z u, @D. community donation0 Y" {+ U2 \! Q; Q8 G
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2. Industries affect by M-commerce()9 S' q* B) C+ e& U& y7 ~
A. financial services! m1 J3 K& u$ p& E* L
B. telecommunicaitons
* m& `* _( S* K) Z; Q% wC. retail
6 H8 F; R, h+ ~D. information services
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3. In general, the major benefits of B2B are()3 _* Z# B8 p" E4 `1 S; N
A. reduce administrative costs
2 g4 e- d- u, S3 s0 \2 ^3 \B. lower earch costs and time for buyers
6 J1 G$ w% L8 G) B3 VC. decrease productivity of employees
7 Q3 |& \* A: t4 Q6 g( L" OD. reduce inventory levels
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4. ERP's best values are()7 X: g' A7 c: H; Q# c( g: y
A. improve the way of taking an order) E Y' ~# E/ p
B. process the order into an invoice
5 b4 D/ b9 q( i1 i4 K: A: aC. handle the up-front selling process! I8 d( I' z, n6 K. v! w6 u: Z' d
D. update the software
- x0 u, Q& i4 t4 } 满分:2 分
; ]( ]! z0 ^ C& a8 T. M* n8 L5. the Amazon.com business model combines()6 D4 U( d" X; F1 E8 U! k, g
A. direct marketing
# C1 g$ e! v) | cB. the intermediary role
: N9 z, w* g; Q, Q) n) Z- |1 B- n9 ]6 fC. virtual community3 k" D) \% @' w( j# r1 ^( \
D. content provider
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: o" t9 X5 N/ T2 C6 V& b; ?; Z% s7 w三、资料来源(谋学网www.mouxue.com)(共 25 道试题,共 50 分。)V 1. E-Commerce is doing business through electronic media.
, P2 G; I5 q' j$ O v qA. 错误
$ b+ z. R( r. l! LB. 正确
% w- S7 C9 h' s( X# x$ ] 满分:2 分
M0 @8 w n% d9 B; r s2. lite EDI will significantly reduce the costs of the companies in threi business.2 x+ e& {* i1 n3 p: A* P
A. 错误# m( \- y; ^) Y$ L
B. 正确
) @) Q" `( @, w3 V/ y' C 满分:2 分
* c6 p6 O) {# Y3. The viability of the community model is based on user's professional knowledge.
0 J3 Q+ F: ~* K; e2 hA. 错误
9 ?0 F8 Y) n7 E: H+ jB. 正确( B* `4 R3 U7 U; M
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+ T A: z7 S" }- C% E4. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
! P0 ?. J. \3 \8 d8 xA. 错误$ p3 r. O Y$ L# o6 z2 y
B. 正确
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: u @8 O0 U' j7 u9 C5. Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.! z6 b8 A. C5 Q' J9 W4 C0 T# P9 P
A. 错误
& @- G7 O9 Y5 F! ~* BB. 正确/ e# y8 O. D' X9 ?1 M
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; @) B+ W' n$ k$ j6. GPRS can not charge the user per data bit of information sent and received.' M9 A" t0 `2 N; v1 k+ ?
A. 错误8 M5 a+ h2 H U+ y' @ x
B. 正确
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& c. k8 R/ [( H: _7. From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.0 T# q+ y) `' [
A. 错误
m$ |, I% M. OB. 正确: {, g3 ?* m! [( O* T1 U& W
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8. incentive market provides suggestion for customers for making purchases from associated retailers.
7 D9 v& p- {8 d$ P! T$ `A. 错误
7 {( z8 d9 y. O8 ^5 F/ R5 gB. 正确3 o; ~; Z" }' D2 d
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c i& }' O4 u) a. M+ @) @9. Two levels of network policy directly influence the sales, installation and use of a firewall system.
8 M) H' S. [2 ]A. 错误; T# t6 t, o# v8 n
B. 正确
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9 `4 ?# T* l" A3 ]* u( U10. The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
$ i: x7 B$ u1 z( n7 BA. 错误
1 \" m3 y/ ]8 }. ?/ u# }$ S( l/ K4 K3 MB. 正确! X! s5 S$ W; L; g# Q8 v, a
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11. In global Internet marketing, marketers can take other countries and their populations for granted without restraint0 k! \3 h5 z! T6 x7 h0 p
A. 错误
2 [! V' b) B) L' z: G+ d3 HB. 正确5 U5 w' L+ Y# j* S! Z. W
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* C' r$ `2 f3 H9 w# x4 t12. The responsibility for the successful management of a private EDI net work clearly falls to the network operator.( e2 }0 J8 }8 q H
A. 错误 o0 @, i6 r( `1 w. m& O: R" r
B. 正确
" f/ f' Y+ M2 f0 H 满分:2 分* [9 ?7 c3 Z o {
13. A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment.
, }6 `- m/ o. Y) w/ eA. 错误
! K- d3 T( g) K kB. 正确- s) ^) e7 s3 F1 o/ k+ { X
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14. GPRS can not charge the user per data bit of information sent and received.
7 Q9 E" V$ G; N, V ~A. 错误
5 N, G- I+ h4 x7 t% U; lB. 正确5 _6 n* V3 o/ g& C6 V1 J8 _1 V t
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& C" R2 U3 m) Y6 c15. it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies./ I5 P- `. g4 B& H8 ^
A. 错误
# v2 Z, {. c+ C% cB. 正确% F& C$ g0 q3 C( z
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1 P- l! A* W4 b+ M; u& |16. detailed and accurate sales data can help to increase stock level and operating cost., E2 t8 S) Q5 Z* w- `9 x
A. 错误* h4 {5 U G0 v0 ?, D1 ~
B. 正确
3 r' E% k! t, x& p0 w 满分:2 分1 N" [# v9 U. m1 B% v' f
17. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
, r+ U. V* e4 M* iA. 错误 H9 ?; {/ [9 S3 }
B. 正确7 c3 j' Z. V% u( e \% j" y S! _; E
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18. The main purpose of an intranet is to share company information and computing resources with business partners.7 N0 L/ U2 \8 ?0 i; Q; a" v
A. 错误- H; C+ W# h$ d% H$ k- K
B. 正确7 t! H% e: f( ^+ X
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19. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is more common.
. y( c% \; N- O3 z& P; ?) sA. 错误9 A4 V5 o) ]6 A3 G4 P4 ]" G
B. 正确
, A3 L/ e; h; N 满分:2 分
k- d3 N. z6 E! L, q) Y- b20. If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
1 q9 O w- p' k; o9 q7 p+ C8 \4 ]A. 错误3 T1 A9 D, w: k& c1 N1 |
B. 正确' ~- J2 j X4 T @9 S8 U: B
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$ o& o( @" V) u. e: u; M21. ERP is often referred to as front-office software.
' s3 m% u' i) A& Q2 L, B5 dA. 错误
' ~1 M+ v4 L0 u0 A8 dB. 正确$ G% v3 W6 q' X: Z6 j
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% N& a2 _- r, g( m* m, p22. WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.) c- J& y2 y" J+ Q' j1 K) ?
A. 错误% s9 u- g' o8 _+ Q0 z
B. 正确
+ f, S; ?4 @) p$ d! J 满分:2 分9 {: t3 V, V! ^! U$ h- r, l& R
23. The viability of the community model is based on user's professional knowledge.7 |7 Z- O( S& y2 |7 n1 `
A. 错误
- a# }- A# k4 R# v; B ^B. 正确
6 T4 i* F2 a$ {; {6 b6 p* x. ~8 ?; e# z 满分:2 分
h8 S) Q# P2 O# G9 D2 {7 M3 |% l2 M24. When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.+ w! W& O5 y. u, I# q
A. 错误
$ h8 R% m- t) yB. 正确
9 Y' G" p u- A! X n 满分:2 分% N* ?1 H b3 m3 S( R. s9 I0 K: D
25. B2B electonic commerce implies that the buyers are individual consumers.7 N* j+ b/ `% C8 Q, G2 V+ d
A. 错误4 W' A1 Q5 Y' x. z$ h$ [1 ^5 W
B. 正确
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