（满分）北语17秋《英语商务通论》作业1

小薇老师

.  Sole proprietorships concentrate in ___.

A. restaurants


B. street corner grocery stores


C. florists


D. beauty saloons

正确资料：ABCD      满分：5  分
2.  The main disadvantages of corporations are listed below:

A. Double Taxation


B. High Organizing


C. Lack Of Secrecy


D. Unlimited Liability

正确资料：ABC      满分：5  分
3.  To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.

A. product


B. price


C. promotion


D. place

正确资料：ABCD      满分：5  分
4.  The advantage of sole proprietorships are many fold. Following are their major appeals: ___.

A. Simple to Establish


B. Freer In Decision-Making


C. Easy Keep Operational and Financial Secrecy


D. Less Tax Burden

正确资料：ABCD      满分：5  分
5.  The cost and value of middlemen are ___.

A. time utility


B. place utility


C. information utility


D. form utility

正确资料：ABCD      满分：5  分
6.  Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.

A. Limited Liability


B. Easy to Expand


C. Separated Ownership and Management


D. Continuous Life

正确资料：ABCD      满分：5  分
7.  The product life cycle includes___.

A. introduction


B. growth


C. maturity


D. decline

正确资料：ABCD      满分：5  分
8.  The intangible attributes of a product are refered to as___ .

A. price


B. reputation of the maker


C. the after-sale service


D. the machine itself

正确资料：ABC      满分：5  分
9.  Running a partnership has several advantages:

A. Improved Access to Capital and Credit


B. Greater Possibility for Good Management


C. Definite Legal Framework


D. Better Prospects for Growth

正确资料：ABCD      满分：5  分
10.  Marketing usually involves the following functions___.

A. Marketing Research


B. Acquiring


C. Finance and Credit


D. Standardization and Grading

正确资料：ABCD      满分：5  分

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