18春北语《英语商务通论》作业4（参考资料）

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(多选题) 1: Who will buy securities?
A: speculators for quick gains
B: investors for long term return
C: those who are a combination of speculators for quick gains and investors for long term return
D: those who have a lot of money

,B,C


(多选题) 2: Retailers include___.
A: department stores
B: hypermarkets
C: specialty stores
D: vending machines

,B,C,D


(多选题) 3: The most common channels of distribution are___.
A: wholesalers
B: retailers
C: agent
D: brokers

,B,C,D


(多选题) 4: The intangible attributes of a product are refered to as___ .
A: price
B: reputation of the maker
C: the after-sale service
D: the machine itself

,B,C


(多选题) 5: Sole proprietorships concentrate in ___.
A: restaurants
B: street corner grocery stores
C: florists
D: beauty saloons

,B,C,D


(多选题) 6: ___ are the major modes of transportation for merchandise
A: rail
B: truck
C: pipeline
D: water

,B,C,D


(多选题) 7: Currency is mainly made up of___.
A: paper money
B: metal coins
C: fine
D: credit card

,B


(多选题) 8: There are two types of advertising___.
A: product advertising
B: institutional advertising
C: indoor advertising
D: outdoor advertising

,B


(多选题) 9: the appraisers may use one or a combination of the following methods:
A: rating scale
B: employee comparison
C: freeform essay
D: critical-event essay

,B,C,D


(多选题) 10: The hierarchy of human needs has___.
A: physiological needs
B: security needs
C: social needs
D: self-actualization needs

,B,C,D


(判断题) 1: The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.
A: 错误
B: 正确




(判断题) 2: A copyright is a name, word or a symbol that has been registered by the owner for identifying its product line.
A: 错误
B: 正确




(判断题) 3: The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .
A: 错误
B: 正确




(判断题) 4: According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A: 错误
B: 正确




(判断题) 5: To form a corporation, at least two incorporators are needed.
A: 错误
B: 正确




(判断题) 6: For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often.
A: 错误
B: 正确




(判断题) 7: Compared with other types of stores, general stores offer wider selections and specialist help to customers.
A: 错误
B: 正确




(判断题) 8: Speculators will buy a stock or a bond for long-term investment.
A: 错误
B: 正确




(判断题) 9: Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A: 错误
B: 正确




(判断题) 10: Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers.
A: 错误
B: 正确

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